Jesse’s Girl Dial-A-Lash Mascara – Gimmick or Game Changer?

Disclaimer: PR Sample. See bottom.

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

I was thrilled to hear that Jesse’s Girl is launching a mascara! One that offers options – with the twist of the cap, the brand promises that you’ll be able to increase your length, volume and curl with each setting!

But…Dial-A-Lash Adjustable Control Mascara: Gimmick or game-changer?

You know I love my Jesse’s Girl but I gotta be honest – this is NOT a game-changer for me, and I’m not a fan. I wore it four or five times and I didn’t enjoy wearing it any of those times. I will share its good qualities, because what didn’t work for me may work for someone else, but I have to be honest about my experience!

First, here’s the ingredients:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

Next up, the front of the packaging. Here’s where we learn how the mascara works:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

Here’s how that looks in real life – 1-4 from top to bottom:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

The brush itself is plastic bristles. When I saw that, I was worried about performance because my lashes do much better with fluffy brushes that have a TON of bristles (that are not plastic like this) so I can achieve fullness, length and curl. But I kept an open mind about it, because you never know, and especially on that 4th setting, I figured it might be enough to give me what I need for my lashes.

Here’s how Dial-A-Lash looked on my eyelashes with each setting. Settings 1 through 4, clockwise from top left:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

The first setting did nothing for my lashes except coat them with color.

The second setting was my ideal – I had some more volume with it.

But there wasn’t much difference between settings 2, and 3 and 4.

Perhaps the most bothersome aspect of this mascara, to me, is that it’s such a wet formula. EVERY TIME I applied it, I got mascara somewhere other than my lashes, because even though it’d be a couple minutes to a few minutes after applying it, I’d open my eye or shut it (think sneeze or cough) and there I was with black smudges on my eyes and under eye.

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

So not only did it get on my skin but it transferred to my lower lashes, too, in a weird way because I didn’t intend it to be there.

Also, I took a very light hand to my lashes because of the wet formula and bristles, knowing my lashes do better with a fluffy brush. But I still had some clumping, especially in my inner corner lashes. I didn’t notice any curl or volume with any setting. I did see some length, because my lashes are light, and the black over them brings them to life.

I said there were good qualities, and I meant it. While the mascara didn’t do much for my lashes, it wore well. I didn’t have raccoon eyes with the exception of once, when I took a mini nap during the day and had my eyes shut for a while. I was impressed that a formula that started out so wet could stay put!

This mascara hasn’t launched yet on the Jesse’s Girl site, so I’m not sure how much it will cost and when it’s available (I’m sure it will likely launch at Rite Aid, as well), but I won’t be purchasing this, and I won’t be using the tube I have any further.

This mascara might work for someone who doesn’t have thin lashes like I do – thin – and who doesn’t mind the wet formula.

What do you look for in a mascara?

Disclaimer: I received the Dial-A-Lash for honest consideration by the brand. Please visit my Disclosure tab for more information on how keeps it real!