Disclaimer: PR Samples. See bottom for more.
Zoya selling matching nail polish and lipstick sets isn’t anything new, but the brand has recently made an effort to publicize that, hey! Zoya isn’t just about great nail products! They are in the lip game, too.
I really wanted to find out how the line performed, so when given the opportunity to test them out, I tested each one, a day at a time. So you’re going to see me over the course of 13 days, the good face days, the bad hair days and the sinusitis, hahaha. But it really helped me shape an opinion of the line!
There are 13 shades of classic creamy lipstick formula that the brand advertises, “stays moist for hours without the mess,” and “the medium wear formula is specifically designed to last 4 to 6 hours without cracking or drying.” The lipsticks are a light weight yet well pigmented and contain no flavor.
Check ’em out:
Here’s a closer look (sorry, I messed up while swatching Matte Velvet Red, you can see how pigmented it is from it!):
Left to right: Frankie, Georgia, Matte Velvet Red and Maxwell.
Left to right: Mackenzie, Jasmine, Brooke, Mellie and Candy.
Left to right: Paisley, Belle, Wren and Cameron.
Thoughts on each lipstick is with individual swatches and “how I wore it” pics below! But, spoiler alert: my lips felt moisturized while wearing these lipsticks, I didn’t feel any drying.
For all of these, when I say morning I mean around 7:30/8 a.m., lunch is around 12/12:30 p.m. and end of day is 5/5:30 p.m.
Cameron is a nice, creamy nude lip that is perfect for the office – if you need subtle – and pairs well with bold eye makeup! I put Cameron on before work and got about five hours of wear before I needed to reapply at lunchtime. I felt the lighter shades in this collection didn’t stain the same way as the darker hues did, but that didn’t surprise me or worry me. Five hours is still pretty amazing for cream lipstick!
Wren is a pretty, rosy nude lip that is really complimentary to my skin tone. I applied this in the morning and again, felt the need to reapply around lunch, so about five hours of wear. Another “office appropriate” pick or another stunner with makeup. Wren looks very natural on me and this will definitely become a stand-by neutral for me!
Belle is described as a mid-range pink with a gold shimmer effect, offering a frost finish. The gold in Belle is so subtle it isn’t apparent on the lips. This is one of my favorite colors from the collection, wearing at least five hours. I touched up after lunch.
Matte Velvet Red
Matte Velvet Red was one of the first lipsticks I wore – who doesn’t love a great red during the holidays?! This one is a classic, cool-toned red with a velvety matte finish, according to the brand. But again, this felt like a cream lipstick to me and not like a matte of any kind. This one wore phenomenal. I still had red on my lips after eating a couple times, and I got more than five hours with this one. The whole time, I didn’t feel my lips were dry. The only downside? It feathered a little bit on my upper lip. Sometimes it sucks getting old!
Frankie is described as a bright, scarlet red lipstick with a hydrating, satin cream finish. Frankie is the type of red lipstick that is flattering on all skin types, and she is my FAVORITE of these lipsticks! I used Frankie first, and what struck me most was how pigmented she was. And with all but one of the lippies in this collection, these are so well pigmented. Frankie wore, but she wore well and lasted through a Christmas party til after hours. I laughed, smiled, snacked, ate, drank, and my lips still popped at least five hours later.
Georgia is described a berry shade of satin cream-finish lipstick. I’d say this is a deep raspberry! Perfect to wear with my ridiculous ugly holiday gear for our work contest! I wore this from the morning, and I did touch up around lunch – but it wore extraordinarily well to the point I had to really wipe it off my lips before picking up my daughter at daycare after 5 p.m. (I love to shower her with kisses when I see her and I try not to wear lipstick when I do that!) It hugged my lips and lasted for hours. Georgia is flattering on all skin types. Downside, I had some slight feathering.
Maxwell is a deep plum lipstick containing a subtle fuchsia fleck in a modern matte finish. My lips were a bit dry, so the slightly less creamy formula seemed a little darker on dryer parts of my lip. I loved the flecks, they are subtle, so you don’t look like you’re wearing a metallic, but they add a little oomph to this vampy pick. Again, great wear, more than five hours. Perhaps because this one was slightly different formula, I didn’t experience feathering the same as I did with some of the other darker shades.
Mackenzie is a medium-toned, crushed berry shaded lipstick labeled as a semi-opaque satin cream finish. Mackenzie is well-pigmented, but designed to be slightly less opaque than some of the others! I still got great wear out of her, roughly five hours.
Jasmine – just….WOW. I mean, I love a great red, but never underestimate the power of a great plum – amiright?! I received so many compliments the say I wore Jasmine and the best part? She was still covering my lips and going strong AT five hours. I’m telling you, these lipsticks are amazeballs. The only downside here, as with the other downsides: feathering. It was bad here. MUST remember to wear an invisible liner!
Brooke is mauve shade, meant to have a “dewy” appearance. I was so thrown by the lack of pigmentation on this, compared with the other lipsticks, it felt a little out of place. But that’s about as far as any possible disappointment went. Not only did Brooke feel like a cushion on my lips, she wore in such a natural way on me (like a balm stain in a way); I know I got at least five hours.
Paisley is blush rose shaded lipstick in a satin cream finish. This reminded me a lot of Brooke, although a touch lighter. I wore this one for a minimum of five hours, as well.
Mellie is red-pink cream, described as having medium coverage power but honestly? Delivering great pigmented coverage. She’s another one I rocked for minimum of five hours. I did have a little feathering. I was at the beginning of sinusitis in this picture, so forgive my watery eyes!
Candy is a cool-toned, bright pink cream lipstick! Such a classic. I love my bright pink lipsticks as much as my reds. She’s another described as medium coverage but gave me complete coverage and lasted, again, for a minimum of five hours.
So in summary, here’s my general thoughts:
- The line lasts for a minimum of five hours
- Some of the darker shades feather on me
- All of them felt and appeared creamy despite the description, with the exception of Brooke, which did seem more “dewy”
- The lipstick is moisturizing, but something I did not note under each individual lipstick (because it wasn’t something I kept track of, that’s my fault!) is that I didn’t always feel moisturized as the lipsticks wore off, and the color remained. I did feel like I could use some balm, for example, while wearing Jasmine. But it was after five hours of wear that I felt that way.
Overall, my results were aligned with the brand proposition and I’m really impressed with the Zoya lipstick line. I need to remember my invisible lip liner so I can wear these to perfection again in the future. The pay-off is worth the added step in my routine!
You can find this line of lipsticks on Zoya’s website here, they retail for $12 each. There’s a solid lineup of classic colors! I can’t wait to see if they expand or launch coordinated lipsticks to some of their new nail launches, the way they’re advertising some of the picks with the Naturel(3) collection!
So what do you think of the Zoya lipsticks? Have you tried them?
Disclaimer: I received 12 of the Zoya Lipsticks for honest consideration, and purchased 1 at full price. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!