IMATS NYC 2015 Roundup!

 Disclaimer: Press sample shown in nail photo; see bottom for disclosure.

BeautyJudy IMATS NYC 2015 nails Color Club Disco's Not Dead and Philly Loves Lacquer Wooder Ice

This weekend was the International Make-Up Artist Trade Show (IMATS) in NYC and I ended up covering both days of the show this year!

Today I have a big roundup post for you of things I saw and experienced on the floor, including new brands and new products! I am saving some stuff to review for you – I know I’m slow lately, but I’m not going anywhere!

I’ll start off by explaining the photo at the top of the post – That’s my show nails. I used two coats of Color Club Disco’s Not Dead, and added a random accent of Philly Loves Lacquer Wooder Ice to each nailIt wasn’t the mani I started out with – I originally wanted to do a sponge gradient with other colors in Color Club’s Pastel Neon collection for summer, but it wasn’t working out. Enter Wooder Ice, which saved the day and ended up looking pretty cool!

Let’s jump into the show. I’ll subhead by brand and activity!


Kryolan matte lipstick IMATS NYC 2015

Kryolan always has beautiful makeup – it’s become one of my pro brand favorites and I love looking at all the pretties on display at trade shows. And I love the team, too!

At IMATS, one of the Kryolan crew literally brought the brand’s new lip product – Lipstick Matt – with him from Germany! The hues are rich, pigmented and have a velvet texture. The official launch is this month, with 18 shades on tap. These are so new, I don’t even see them on the Kryolan website yet! Stay tuned! I picked one up, and plan to review as soon as I can!

Kryolan has also launched an interesting product this year called Marly Skin, which is a skin protection foam. It is designed to protect skin against irritations from adhesives, latex, cold foam, silicone or other materials that professional makeup artists use in their trade. You shake it up, pump out the foam, put it on the area of skin where you’re going to use makeup, let it fully dry, then you have a barrier for four hours.

The Lip Bar

The Lip Bar IMATS NYC 2015 The Lip Bar IMATS NYC 2015

One of the fun things for me about IMATS is discovering new brands. You all know by now how much I love my lippies – well, I had to scope out The Lip Bar and see what they were all about!

The Lip Bar owner Melissa told me that she left Wall Street to start her business – which has been around since February 2012. It was actually featured on the show, Shark Tank.

She wanted to make a product free of toxic and unnecessary ingredients. As a result, her vegan lipsticks are made with fair trade shea butter, vitamin E oil, organic castor oil, organic avocado oil, coconut and pigment.

As her website says, they do not contain “parabens, mineral oils, animal products, or other unnecessary crap!”

The brand also makes lip glosses that Melissa said last for six hours.

Lipsticks retail for $20 on her site, glosses $18.

Check out the colors in the lipstick line – they’re not a usual lineup. It’s intriguing!

Dirty Little Secret

Dirty Little Secret lipstick IMATS NYC 2015

Speaking of lippies. I saw “Dirty Little Secret” listed as an exhibitor and my interest was piqued.

Founder Emanuela told me that she started Dirty Little Secret Cosmetics two years ago when she was looking for a specific blue lipstick to match a Halloween costume she was putting together. Her sister is a chemist, she said, and they started tweaking lipstick formulas and she ended up with a 20-piece line – Dirty Little Secret.

Emanuela said her lipsticks are creamy. They look sheer when you swatch them on your hand, but they are pigmented on the lips. The colors are also diverse and nontraditional for the most part, which is appealing! Something else of note – these lipsticks are $10 a piece. Emanuela said she wanted to make something affordable for women.

What do you think?!


Zuca IMATS NYC 2015

OK, so I’ve known about Zuca for years, and in fact, I own about three of the pouches from their system.

Zuca makes carry-all bags for makeup artists to fit different makeup artist lifestyles. For the makeup artist that flies a lot with their tools and makeup? There’s the Flyer:

Zuca IMATS NYC 2015 Zuca IMATS NYC 2015

It’s TSA-approved.

If you’re the artist that’s always on-the-go but maybe not flying – but taking the stairs a lot with your bag – there’s a bag for that too:

Zuca IMATS NYC 2015

Check out the wheels on this one – designed for those stairs!

And here’s a picture of one I liked, just for fun:

Zuca IMATS NYC 2015

The coolest thing about these makeup organization systems is that you fill them with the pouches, which can be labeled and easily removed and switched out. Say you have a pouch full of winter-specific color. But it’s now April and you need to go to your spring and summer colors. You don’t have to take everything out and put everything in – just keep everything in the pouches and swap the pouches out. How awesome is that?

Cool features I learned about these cases:

  • You can sit on top of it. The aluminum alloy frame holds up to 300 lbs. Perfect for touch-ups on set, but also when you’re sitting in a crowded airport waiting for your flight. I sat on one, and I was surprised at the sturdiness!
  • Almost everything is replacable. The wheels, the cover. The cover can be washed, too. You’re investing in a solid frame; it’s not a bag you easily replace when it craps out on you. You just replace the parts that break or wear out.
  • Did I mention the pouches? They are clear, vinyl, lined pouches that stack like drawers.

There are many more products I haven’t even mentioned. If I were a makeup artist I would be all over these. It’s so awesome to get a glimpse at the tools and tricks of the trade that everyday people don’t realize make an artist’s job easier.

The prices for the two cases I mentioned are between $305 and $355.

Serenity + Scott

Serenity and Scott IMATS NYC 2015

I discovered Serenity + Scott at The Makeup Show Pop-Up a couple years ago and I haven’t looked back. In fact, I find myself exploring more and more of this cosmetic line every time I see them.

Special at the show this year, Beauty YouTuber Samantha Reilly teamed up with Serenity and Scott to pick her nine favorite eye shadows from the brand’s collection and create the 9-pan shadow palette shown above! The three-pan is also Sam’s picks for a Pantone Color of the Year Marsala look from the brand’s line, as well! Of course I had to get a pic with Samantha (to the right) and Serenity (to the left):

Serenity and Scott IMATS NYC 2015

I picked up some more goodies from the brand including one of their new lip glosses, a foundation, a powder, and a blush for contouring…so stay tuned for upcoming reviews!

Oh! And Zack from the brand also taught me how to contour, for which I am grateful –

Serenity and Scott IMATS NYC 2015

What a sweetheart! In the photo above, he’s adding a little color to my “bikini line.” Haha. I’ll share more in my review post of the product in the future!!

“Gotham” panel

Gotham panel at IMATS NYC 2015

I sat in on a panel about the makeup artistry behind the hit FOX show, “Gotham.” Above from left to right is John Perkins (head makeup artist for the show), Dave Presto and Sarah Tollenaar from the artistry team, and on the far right is Camren Bicondova, who plays Catwoman/Selina Kyle on the show.

It was really awesome to hear details about some of the art, prosthetics and look creation that comes about on a show that has become a favorite of my husband and I! I am planning to write a column about this panel for the paper, so I won’t go into too much more detail on my blog – but I’ll share the link when the column goes live next month!

I did get to ask Camren a couple questions after the panel, and then I asked for a photo:IMATS NYC 2015 Camren Bicondova Gotham panel


Graftobian artistry IMATS NYC 2015

What beauty trade show would be complete without the amazing artistry that happens all over the show floor? Check out this look underway at the Graftobian booth.

I found the model rocking the completed look later in the day:

Graftobian artistry IMATS NYC 2015

So neat!


divamakeupqueen palette IMATS NYC 2015

While I was chatting with Samantha Reilly, beauty YouTuber Wing from DivaMakeupQueen came up to say hi to her. Sam had to jet to hit the Serenity + Scott booth, so Wing told me more about her first foray into a cosmetic line – the Dream Big Collection. The palette is sort of set up like a Z-palette, it’s customizable! It comes with 13 shadows at four different sizes.

I told Wing I love the packaging – she said it’s got a NYC theme! I wish her lots of luck, it’s awesome when you can make your dreams come true and it sounds like she is on it!

Show makeup:

BeautyJudy makeup look of the day Sleek Makeup IMATS NYC 2015

I thought I’d end with just a couple pics of the makeup I wore to the show! You can sort of see the face I was wearing on day one in most of the photos of me above! But here’s a close-up of my eyes. I used:

  • Serenity + Scott Brow Gel in Golden Blonde
  • Sleek Makeup eyeshadow palette in Snapshots
  • Urban Decay 24/7 liner in Faint
  • Make Up For Ever Smoky Extravagant mascara
  • Ofra Cosmetics eye shadow primer

On my cheeks I used Venice Beach blush from Serenity + Scott, IT Cosmetics CC Cream and Bye Bye Redness, along with NYC City Proof Twistable Intense Lip Color pencil in Brooklyn Brown Stone.

BeautyJudy makeup look of the day Serenity and Scott Dose of Colors IMATS NYC 2015

I really loved my day two look! I used:

  • Serenity + Scott Skin Perfecting Foundation in SP-1
  • Serenity + Scott Pressed Powder Foundation in PF2 Fair
  • Laura Geller Baked Blush in Bora Bora
  • Dose of Colors liquid lipstick in Stone
  • Serenity + Scott Brow Gel in Golden Blonde
  • Make Up For Ever Smoky Extravagant Mascara
  • Serenity + Scott and Samantha Reilly 9-pan eyeshadow palette
  • Jordana Easyliner for Eyes in Khaki
  • Serenity + Scott blush in The Hamptons (for contour)

So thanks for sticking with me if you made it this far!! I hope you enjoyed my roundup of IMATS and learned something about a brand or product you didn’t know before you read! XO

Disclaimer: I received the Color Club Disco’s Not Dead polish for review from the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how keeps it real!