Me in the middle of Leslie from work/play/polish on the left and Krystal from PolishGalore on the right. Some random photo bombers behind us, lol!
One of the best things about being a beauty and nail blogger, hands down, is the other people I’ve met.
My personal and blogging life is better for the other bloggers I’ve gotten to know.
They are the people that completely get why I spend my entire Sunday writing and editing photos. They understand what I mean when I say, “I had VNL with that polish.”
When I started out as a blogger I had sooooooo many questions. I didn’t see a lot of Facebook groups, if they were around in 2009, I didn’t know about them. But they are there now, and great for interacting and sharing best practices.
It’s easy to interact with each other, but in my opinion, there are still some things that are just good practice to keep in mind when you’re starting to get active in the blogging community, and developing relationships with other bloggers.
Disclaimer: These are my opinions, and the opinions of a couple other bloggers that contributed their thoughts!
Who’s your contact?
Beauty bloggers cultivate relationships with brands, and if you’re newer, and looking to get on brand lists to receive press releases/news of launches, etc., you might wonder how blogger XX is getting press releases from NARS, while blogger YY is getting info from China Glaze.
Here’s the best tip for this: The best way to find contacts is to go to the company website and find the contact form, and/or get in touch with the media/press contact/department.
When I started out, I made a list of brands I wanted to keep in touch with, and I did a lot of research to reach out to them. It took a lot of time. With many, it was the start of a long relationship.
You might see why it can be a little uncomfortable for me when someone I don’t know asks me for my contact at a brand, when in reality, I started my relationship with that brand the same way I recommend above: doing my own research.
It can be a little uncomfortable or off-putting if you go to a blogger group that you belong to, and ask if anyone has a contact at XX brand, or if anyone knows who the contact is at brand YY.
It is also off-putting if you email or message a blogger you don’t have a relationship with and make this request.
After getting to know one blogger, I shared my contact at a brand, I made an introductory email between the two. I offered this, the blogger did not ask me. I wanted to do it. I’ve had other bloggers I know connect me with brands, as well.
Consider carefully before you ask someone or a group for a contact. If you’re asking for a contact at a brand and there’s a really good reason behind it – maybe you’ve reviewed a product and something is wrong and you’d like to talk with someone and you’re having trouble finding a contact – it might be a different story. But consider reaching out to a blogger you’ve developed a friendship or relationship with, and doing your own research to develop your own relationships.
Be considerate with your links
When you visit someone’s blog, it’s good etiquette to leave your comment, and not include a spammy link to your blog/last post.
Most comment engines ask for your site, or they pull your profile from somewhere that can have your blog link in it – then there’s Comment Luv, which offers an opp for you to choose a link to a post of your choice on your site. Therefore, you don’t have to leave a link to your blog, because someone could get there from your comment without it.
If you’re leaving a comment like, “Nice!” and dropping a link to your own blog, that can come across as pure self promotion and it doesn’t feel very good.
If you’re stopping by and saying “Hey, I’d love for you to come check out my blog!” and leave a link, again, it feels like pure self promotion.
You may feel like you need to get your link and name out there, but like gaining the attention of brands or advertisers, and getting on press release lists, it can take time. You’re already working on developing those blogger relationships, you don’t need to leave a bad taste in everyone’s mouth by dropping links everywhere.
Now, if you’ve read a blogger’s post, and you have something that would add to the discussion, then offer your link in a way that is not as self-promoting. For example, “Great swatches of this. I agree that XX looks just like XX, and I’m sorry you don’t have that polish to compare; if inappropriate, please delete, but these are my swatches of the dupes you mentioned: *insert link* Just in case you want to see that you are right (or wrong, lol!)!”
If someone left that comment on my post, I might leave it because they’re giving my readers a look at something I could only hint at. I HAVE left other bloggers’ links like this in comments on posts, because I think they benefit the reader, and they aren’t spammy. They are contextual.
I guess my bottom line is: Be thoughtful about when and where you drop links, not purely self promotional!
Can’t we all get along?
I polled other beauty bloggers to get their take on what they feel is proper etiquette in dealing with each. There’s some great advice out there. This is from Jamie of The Beauty of Life:
“Be nice to each other! The blogging community should be one that fosters positive relationships among its members. Yes, it may be hard not to feel jealous when someone else gets a great sponsored post opportunity or a big advertising campaign or gets to create a color with a major brand. But why not support one another, rather than tear each other down? I think it’s all about having positive relationships that can turn into lifelong friendships.”
I totally agree, Jamie. Let’s be kind to one another. The internet is big enough for all of us. Plus, like I said, I’ve made some amazing friends in blogging, and they sometimes get me in ways that my oldest friends don’t (you know, like in buying tons of nail polish and makeup, lol!)
Brianna of Brikasia has advice on blog commenting:
“When leaving a comment on another person’s blog, leave a longer and more thoughtful comment. I know that for me, whenever someone just writes “Great post!” or “Love it!” I feel like they haven’t actually read my post and are just commenting so I can go back to their blog and “return the favor.” This annoys me, and I’m sure it annoys a LOT of bloggers. Take an extra minute or two to really read the blog post, and then write a comment. Maybe ask a question or elaborate more on the post. These sorts of comments always make me feel good about my writing, and I’m sure many other bloggers are the same! Plus, I’m more likely to go to your blog and see what you’re all about.”
Personally I’m on the fence with this one. It does disappoint me when someone leaves a one or two word comment but sometimes, there just isn’t more to say.
What disappoints me is someone who will look at photos and comment without reading, even if it’s a short post, and the comment makes it clear that they didn’t read or else they would get that info! But it’s true. Someone who sees the question at the end of my post and writes what polish was their favorite, or answers it, shows that they were engaged, and that’s the goal for me, I want you the reader engaged!
How do you think we can be nice and kind with each other? Do you have any tips? Please leave them in the comments!
And, do you have any idea for Business of Blogging posts? Anything you’d like to know more about? Email me at firstname.lastname@example.org
And again, thank you all for your interest in these business of blogging posts. Here are links to other posts: