Category Archive: Trade Show or Event Coverage

Jun 16 2017

Mehron Goes Mainstream While Staying Pro

Mehron Beauty The Makeup Show NYC BeautyJudy

Disclaimer: PR sample. See bottom. (Makeup Artist Jinny at the Mehron booth creates an amazing body look during The Makeup Show NYC) While at The Makeup Show NYC, I stopped by the Mehron booth and chatted with Creative Director Stephanie Koutikas. Mehron reached out to me prior to the show to set up the appointment …

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Jun 12 2017

A Look at Veil Cosmetics

Veil Cosmetics Sunset Light Primer Serum Mixing Base review BeautyJudy

Disclaimer: Some PR samples. See bottom for disclosure. Sebastien Tardif, an internationally acclaimed makeup artist, founded Veil Cosmetics a few years ago out of a passion for skin and the desire to help achieve a revealed – not masked – complexion. Complexion is Tardif’s focus with Veil, he told me recently during an interview at The …

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May 26 2017

bh Cosmetics Nude Blush 10-Color Blush Palette

bh cosmetics Nude Blush 10 Color Blush Palette swatches and review BeautyJudy

Disclaimer: I bought this. One of my favorite stops at IMATS NYC was the bhCosmetics booth. I limited myself to two palettes, but I could have bought at least two more! I’ve been on such a big blush and highlight kick lately that when I saw this Nude Blush 10 Color Blush Palette – and for …

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May 24 2017

The Makeup Show NYC: Snapshot of My Experience on the Show Floor

Breakups to makeup The Makeup Show NYC BeautyJudy

At The Makeup Show NYC a couple weeks ago, I spent a good amount of time in sessions and chatting with creative directors, makeup artists and brand reps, so this will be a briefer show roundup than usual as I’ve got more focused coverage coming of brands like Mehron and Veil Cosmetics. I definitely think …

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May 22 2017

The Makeup Show NYC: Education snapshot post

The Makeup Show NYC 2017 Breakups to Makeup BeautyJudy

May has been bonkers, guys! I covered The Makeup Show NYC the first weekend of May, and as always, it was packed with educational opportunities, brands to discover and LOTS of awesome shopping. But of course it’s almost Memorial Day and I’m finally getting around to my usual show recaps today! So where to start…hmmm….I …

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May 17 2017

Note Cosmetics: New brand coming to Ulta’s online shop

Note Cosmetics Terracotta Blusher in oriental Pink swatches BeautyJudy

Disclaimer: One PR sample, see bottom. There was a new brand to cover at The Makeup Show NYC this year – Note Cosmetics. As with any newcomer – although while a newcomer to the US this brand is established in parts of Europe! – I wanted to know more. What differentiates them? What can we …

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May 08 2017

My experience at Polish Con NYC 2017!

Polish Con NYC 2017 nail polish haul

A little bit like heaven. That’s the best way I can describe the feeling of being at Polish Con NYC 2017 last weekend. Last Friday (April 27) I took off work and around midday, I picked up my Texas bestie, Krystal from PolishGalore, and we ventured up to North Jersey, where we were staying and …

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Apr 10 2017

Saturday at IMATS NYC

The Makeup Light IMATS NYC 2017 roundup beautyjudy

Pressed glitter from MBA Cosmetics on display at IMATS NYC 2017. I’ve been covering IMATS NYC for a few years now, and every time I go I’m always on the lookout for favorite brands that have a new product, or new brands that intrigue me. I hit up some education and I catch up with beauty …

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Jan 15 2017

Let’s talk about spring beauty coming to Target soon

target spring beauty defy & INSPIRE BeautyJudy

Nothing to disclose. On Thursday in New York City, it felt like a warm, spring day. It was a total treat after a cold winter snow storm just a few days before it. Anyway, Target couldn’t have timed their Spring Beauty Preview event any more perfect than on a day when the temperatures were above 60 degrees …

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Nov 07 2016

ColourPop X Hello Kitty

colourpop x hello kitty face kit swatches and review

Disclaimer: PR sample, see bottom for full disclosure. Hello Kitty – 40 is looking FABULOUS on you, darling. Sanrio – well known for the famous pop icon above – and ColourPop Cosmetics celebrated the girly, red-bowed cutie’s 40th birthday by launching the ColourPop x Hello Kitty collection on November 1st, complete with sweet picks for eyes, cheeks …

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