Jan 08 2018

Welcome to the new BeautyJudy – The intersection of career, motherhood and makeup addiction

Next month, BeautyJudy will turn 9-years-old.

In the last nine years, I’ve changed in a lot of ways.

  • I switched career paths, and my current role in corporate communications/media relations is more demanding than ever.
  • I got married.
  • I bought a house.
  • I have a toddler, and a baby soon to arrive.

But there’s one constant: I am still a makeup and nail junkie who loves to blog about makeup and nail polish just as much as I love to experiment with it and use it!

As my life has evolved, I’ve had to find ways to maintain and indulge in this part of myself – whether it’s finding time to create content for BeautyJudy, or allowing time in my hurried mornings or weekends for a face-of-the-day.

And this is why BeautyJudy had to grow up.

I worked with a fantastic graphic designer Christina Marie Designs for a new logo – the one at the top of this post. It demonstrates my love for color in a more sophisticated way. Not only was she reasonably priced but she was friendly and fun to work with and brought what I wanted to see to life!

I refreshed my template/theme – it was overdue for an update and I decided that I’d keep it for now, with the updates, but make the site look as clean as possible.

I ditched the tagline, “reveling in a love of color.” While I still love color, it’s such a smaller focus of my life right now and I feel I can bring more to the table for you, as the reader.

So my new tagline is “The intersection of career, motherhood and makeup addiction.” What does that mean?

There will still be beauty and nail reviews. But there’s going to be a more refined focus and attention to lifestyle – posts that tie together career, cosmetics and motherhood. Content that steps out of the beauty realm into managing a four-person family and household. Posts that focus on managing a demanding career, personal brand and and work-life balance. Because at the end of the day, we’re all functioning in different roles throughout our days, weeks and life. And this is the person I am, and who I feel I can speak to!

I could have rebranded completely and moved away from “BeautyJudy,” but the point of this whole update? I’m still ME. I’m still “BeautyJudy,” just a woman obsessed with all things beauty.

I hope you find the new look of BeautyJudy appealing. I hope you find the content engaging as I roll out new things. And most of all, I welcome your feedback. While I don’t blog for numbers, and I couldn’t keep doing it for this long if it wasn’t a creative outlet that I enjoyed, I don’t like the idea that I’m just talking to myself. Those who come here for content are important and I want to engage with you, not speak to you.

Next month it will be nine years. NINE YEARS. Thank you for that. And if you read this post, thank you for that too. Cheers to a wonderful 2018, and new beginnings!

  • http://www.casualcontrast.com Emily Draher • Casual Contrast

    The site looks great! NINE YEARS?! That’s amazing! 🙂

  • http://www.modelcitypolish.com/ Nina at Model City

    Love the new site and logo!!! Huge congrats on 9 years!!! I can’t wait to see what the new year has in store for you!!! <3

    • BeautyJudy

      Thank you so much Nina!! I appreciate it!

  • http://www.thepolishedhippy.com/ Polished Hippy

    Congrats on 9 years! I have been reading your blog a good number of those and love the new design.

    • BeautyJudy

      Thank you so so much, that means a lot An <3

  • Jen Sky Walker

    The new site and logo look great! I look forward to seeing the new changes and additions with content as well!

    • BeautyJudy

      Thanks so much Jen!!!

  • Kadambari Kaarthic

    I loved the colorful splash LOGO..keep going ..

    • BeautyJudy

      Thank you!

  • http://www.phyrra.net/ Phyrra

    Congrats on the new direction!

    • BeautyJudy


  • http://www.collectivebeautyblog.com Collective Beauty

    Love the new direction! I often struggle with this too, as I enter my 7th year of blogging, life has changed so much. I’ve got two kids now, and the latest eyeshadow launches (while still exciting), seem a little more trivial now. It’s all about evolving!

    • BeautyJudy

      Seriously! I was starting to feel stuck in a rut, like my voice was drowned out. But now I see potential for content in so many places! When itnis right, you will know what your next steps are. You have a great thing going. I’m glad to see fellow bloggers who juggle life the way I do, because it reminds me that I CAN have the time for this!

  • Stacie Wacie

    Congrats on all of your life-changing achievements! Nine years of blogging is impressive on its own, but with a career and a family, that’s pretty amazing. Your new look is gorgeous!

    • BeautyJudy

      Thank you so much Stacie!!!

  • http://www.notesfrommydressingtable.com/ Erika

    Congrats on nine years! I like your new look, it’s bright and fresh and how your header banner is new, yet gives a nod to your blog’s earlier feel. 😀

    • BeautyJudy

      Thank you so much Erika – definitely what I wanted. A more grown up look!

  • Norah Salazar

    Congrats, love the new redesign, it is pretty and totally feels fresh and very much you.

    • BeautyJudy

      Thank you so much Norah!!

  • http://paintedfingertips.com/ Painted Fingertips

    Wow! Congrats on 9 years of blogging!

    • BeautyJudy

      Thank you!!!!

  • http://glamorable.com/ Anastasia

    Website and the new logo look great, but they are definitely still ‘you’! Looking forward to your future posts!

    • BeautyJudy

      Aw thank you, that is meanjngful feedback Anastasia!!!!

  • Ehmkay Nails

    Love the new logo and the new blog direction!

    • BeautyJudy

      Thanks Michelle!!!

  • Kristi Vasquez

    I adore the new logo! Great job! The new tag line is perfect too!

    • BeautyJudy

      Thank you Kristi!!!

  • http://www.primebeautyblog.net PrimeBeauty

    Love the new logo, Im at 8 years this month. Im looking forward to the new direction!

    • BeautyJudy

      Happy 8 years to you, wow!!! We are part of the old school generation of bloggers. Love it!

  • http://www.25sweetpeas.com 25 Sweetpeas

    9 Years is so amazing! Congrats! Looking forward to your new posts!

    • BeautyJudy

      Thank you so much!!!

  • http://www.bedlambeauty.com/ Nichole C


    • BeautyJudy


  • Jen Mathews

    I love that you’re going to be focusing on lifestyle as well as beauty now. Great logo!

    • BeautyJudy

      Thank you Jen!!!

  • Lola Seicento

    Congratulations on coming up on 9 years! What a full and fulfilling life you are leading! Lovely new logo!

    • BeautyJudy

      Thank you Lola!!! Yes, I am very lucky at how my life has evolved and I take none of it for granted! <3

  • http://www.thefabzilla.com Kathryne

    Wow 9 years! I like that you’re expanding to lifestyle, good move!

    • BeautyJudy

      Thanks Kathryn! Seems like 2018 is starting off fresh and strong for us both!

  • Jessica Jones

    Congratulations on 9 years Judy!! I love the new layout and look forward to what you have in store for the future.

    • BeautyJudy

      Thank you so much Jessica!

  • Allison @neversaydiebeauty

    Wow, 9 years! Congratulations, Judy! You have so much going on, I don’t know how you do it. I love the new logo and blog theme – so clean and modern! Did you do the migration to the new theme yourself, or did you work with someone on it? I’m looking for an affordable web developer to help me.

    • BeautyJudy

      Hahaha thank you, Allison! Turns out, my blog theme had an overdue update. So I updated my theme, and WordPress, and I ended up loving the change. I wanted something clean/crisp after so many years of colorful makeup on the page. I removed the background photo on the page, commissioned the new logo (and an avatar I’ll debut after baby #2 is here!) and changed some things, updated some descriptions. Again, it was really a simple update but since I hadn’t done anything in probably 6 years, I feel like it makes a huge difference! With the baby coming, I can’t afford to do much else, but there are things I would love to do. Perhaps if I can get back into doing sponsored/paid content again, I’ll be able to reinvest!

      • Allison @neversaydiebeauty

        Wow, Judy: so you just updated your existing theme and removed the colored background and changed the logo. It looks like a whole new theme! Well done!

  • http://polishedlifting.com Courtney B

    How fun! I think the redesign looks great.

    • BeautyJudy

      Thank you Courtney!!

  • http://www.makeupobsessedmom.com Stacie Arker Hamilton

    I think your redesign looks fabulous! Cheers to 9 more years blogging and much success!

    • BeautyJudy

      Thank you so much Stacie!!

  • http://www.artfullymegan.com/ Megan

    Congratulations! Love the new logo and the new look.

    • BeautyJudy

      Thank you Megan!!

  • marciaf

    This is beautiful Judy. I love your focus and your new logo is perfect for you. Congratulations on 9 wonderful years.

    • BeautyJudy

      Thank you Marcia!!!

  • http://www.polishandpaws.com/ Tiffany ~ PolishandPaws

    Congrats on 9 years! Just that in itself is a major accomplishment!

    • BeautyJudy

      Thank you so much!!!