Jan 26 2018

30 Minutes of Groucho Marx Brows – Is It Worth It?

Nothing to disclose

My brows are sparse near my nose.

They stick straight up, while the other 2/3 of my brows lay the same way towards my hairline. It’s super frustrating and I have a feeling my best solution is tattooing or at least microblading. I tend to play it safe daily and use a brow gel just to give them a little more color and to tame the hairs

I would seriously love to never worry about my eye brows again (except maintenance clean-up) because I confess: I hate doing my eyebrows. It’s my least favorite part of makeup application – I can never get them to look the same,  I swear. And I know, brows can make or break your face!

So when I saw Almay Long Lasting Brow Color, I was intrigued. I don’t even remember where I bought it from or for how much, but it looked like it might be a temporary compromise for me.

Here’s what mine look like, naturally:

They’re light and sparse but there’s also such blonde hairs mixed in that make them a little thicker, but you can’t see them!

There’s only three shades of this product and I took a gamble on Dark Blonde – neither Brown nor Auburn were going to work for me. I thought it odd that they only introduced three shades of this product, I would have thought there was room for a light blonde shade, as well as a jet black/black shade.

I followed the directions that Almay gives you – apply a thick coat of the Long Lasting Brow Color to your brows, making sure you cover the hair as well as the skin. It smells like Elmer’s School Glue.

You’re supposed to let it dry for 30 minutes.

My husband was a little freaked out when he saw me:

I can NOT believe I put that on the Internet. I look like Groucho Marx (according to my husband)!


When the time is right for removal, you peel from the nose area of your brows back towards the tail of the brow. I was surprised that the product easily came off my brows, and I didn’t lose any hairs to it!

I had little bits of the product left on my brows after removal that I went back to and removed after seeing them in the pictures I took!

I didn’t feel as if Dark Blonde was a good color match for me. Maybe I should have tried Brown, but I think that would have been too dark.

This shade pulled almost red on me.

On the model, on Almay’s website, it definitely looks more like a darker blonde.

I’ve lost the packaging of the product, and the ingredients aren’t listed on the Almay website so I am short on that information, which I usually like to have and include if possible. So I apologize!

Long Lasting Brow Color came off very easily with makeup remover and the second time I did it, with soap and water. I haven’t done it a third time. There are some cons for me that will prevent me from loving this brow product:

  • The shade pulls too wrong on my skin tone.
  • It takes 30 minutes to dry – definitely not conducive to my working mom, hurry-out-the-door lifestyle

Otherwise, I thought this was a neat product.

From an online search, it looks like you can get this anywhere from $8.99 to $11.99 depending on where you shop – Target, Harmon, Walgreens etc. – if you’re interested in trying it for yourself.

Is this a product you would try? I’d love to hear your thoughts in the comments!

  • http://www.honeygirlsworld.com/ Honeygirlk

    This sounds cool. Phyrra shared last year about a product that’s sold on Amazon that she liked that is similar. I think they are definitely cool, but 30 minutes as Groucho will be frustrating for me.

  • http://www.geniabeme.com/ Eugenia

    I would still try this!! Too bad it looked more red on you!!

  • http://glamorable.com/ Anastasia

    These have been very popular in Korea, I think that’s where the product idea came from. I tried one for the brows and one for the lips, and they actually ended up looking pretty good. But yeah, they only last about a day that’s it.

  • http://thefemininefiles.com/ Kristina | The Feminine Files

    I would love to try this if the color lasted longer. The 30 minute wait time everyday just would not work for me. Good concept though.

  • http://www.cosmetopiadigest.com/ CosmetopiaDigest.com

    Blimey. The first picture to load was the one with you wearing the colour product, and I thought, no, that doesn’t look natural in the least! I don’t get why it rinses off at once, though – if it lasted a month, or until your brows grew out, that would make sense.

  • Pubali Babi Chatterjee

    Omg I was literally looking up eyebrow tints the other day! I’m going to give this one a whirl!

  • http://www.thefabzilla.com Kathryne

    I was hoping it would last you at least 2 days. Why go through the hassle of waiting 30 mins, who got time for that. You’re a good sport tho!

  • marciaf

    Not going to try it. I don’t think it improved your brows and I’m so impatient that waiting 30 minutes would bug me.

  • Deest

    why does anyone need this? I would like Almay to explain. I thought maybe it was a hair dye, but if it comes off when you wash your face, ??? You were a good sport about it.

    • BeautyJudy

      It’s a lot of effort, and it’s already in my garbage can.

  • http://www.phyrra.net/ Phyrra

    I get my brows tinted and shaped and love the results.

    • BeautyJudy

      I would be interested in trying legitimate tinting that didn’t wash off with soap and water in less than a day!

  • Allison @neversaydiebeauty

    Judy, not sure that I understand the benefit of this product. Is it supposed to last for several days, otherwise why would anyone want to have to wait 30 minutes for it to work? PS I have the same kind of brows that you have. I just live with it, lol.

    • BeautyJudy

      Me either! As I mentioned in my review, it easily washed off both with soap and water and eye makeup remover. So it didn’t stain for longer than the time I wore it. I noticed Maybelline has launched a product that is designed to stain for a couple days, seems to make more sense to me but I think I’m done experimenting with this stuff. I can’t even with the 30 minutes.

  • Lola Seicento

    What an interesting product!

    • BeautyJudy

      Ha, that’s one way of looking at it!