Oct 02 2017

Jesse’s Girl Dial-A-Lash Mascara – Gimmick or Game Changer?

Disclaimer: PR Sample. See bottom.

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

I was thrilled to hear that Jesse’s Girl is launching a mascara! One that offers options – with the twist of the cap, the brand promises that you’ll be able to increase your length, volume and curl with each setting!

But…Dial-A-Lash Adjustable Control Mascara: Gimmick or game-changer?

You know I love my Jesse’s Girl but I gotta be honest – this is NOT a game-changer for me, and I’m not a fan. I wore it four or five times and I didn’t enjoy wearing it any of those times. I will share its good qualities, because what didn’t work for me may work for someone else, but I have to be honest about my experience!

First, here’s the ingredients:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

Next up, the front of the packaging. Here’s where we learn how the mascara works:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

Here’s how that looks in real life – 1-4 from top to bottom:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

The brush itself is plastic bristles. When I saw that, I was worried about performance because my lashes do much better with fluffy brushes that have a TON of bristles (that are not plastic like this) so I can achieve fullness, length and curl. But I kept an open mind about it, because you never know, and especially on that 4th setting, I figured it might be enough to give me what I need for my lashes.

Here’s how Dial-A-Lash looked on my eyelashes with each setting. Settings 1 through 4, clockwise from top left:

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

The first setting did nothing for my lashes except coat them with color.

The second setting was my ideal – I had some more volume with it.

But there wasn’t much difference between settings 2, and 3 and 4.

Perhaps the most bothersome aspect of this mascara, to me, is that it’s such a wet formula. EVERY TIME I applied it, I got mascara somewhere other than my lashes, because even though it’d be a couple minutes to a few minutes after applying it, I’d open my eye or shut it (think sneeze or cough) and there I was with black smudges on my eyes and under eye.

Jesse's Girl Dial-A-Lash Mascara review beautyjudy

So not only did it get on my skin but it transferred to my lower lashes, too, in a weird way because I didn’t intend it to be there.

Also, I took a very light hand to my lashes because of the wet formula and bristles, knowing my lashes do better with a fluffy brush. But I still had some clumping, especially in my inner corner lashes. I didn’t notice any curl or volume with any setting. I did see some length, because my lashes are light, and the black over them brings them to life.

I said there were good qualities, and I meant it. While the mascara didn’t do much for my lashes, it wore well. I didn’t have raccoon eyes with the exception of once, when I took a mini nap during the day and had my eyes shut for a while. I was impressed that a formula that started out so wet could stay put!

This mascara hasn’t launched yet on the Jesse’s Girl site, so I’m not sure how much it will cost and when it’s available (I’m sure it will likely launch at Rite Aid, as well), but I won’t be purchasing this, and I won’t be using the tube I have any further.

This mascara might work for someone who doesn’t have thin lashes like I do – thin – and who doesn’t mind the wet formula.

What do you look for in a mascara?

Disclaimer: I received the Dial-A-Lash for honest consideration by the brand. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!

  • http://www.modelcitypolish.com/ Nina at Model City

    So sad to hear about the mascara, it seemed so promising!

  • http://www.casualcontrast.com Emily Draher • Casual Contrast

    Bummer it didn’t work for you, but I am fascinated by the brush! I can already tell it wouldn’t work for me because I thin, sparse lashes and wet formulas always get all over my face!

  • http://glamorable.com/ Anastasia

    The wand reminds me of Eddie Funkhouser’s mascara, I think they might use the same manufacturer. Bummer about the eyelid smears!

    • BeautyJudy

      That’s the third or fourth brand I’ve heard having a wand like this – I must live under a rock lol! I had no idea so many had existed before!

  • http://polishedlifting.com Courtney B

    What a bummer on the mascara =/

    • BeautyJudy

      Yep :/

  • http://www.thepolishedhippy.com/ Polished Hippy

    Yeah, it pretty much looks the same on all the settings.

    • BeautyJudy


  • http://www.FromMyVanity.com/ Katie // From My Vanity

    Well that’s annoying that it transferred! I tried this mascara twice and wasn’t too impressed with the volume. It seemed nice for length. But I agree, this formula is SO wet! I set it back in my drawer and am letting it sit for a week or two — maybe it’ll thicken up!

    • BeautyJudy

      I hope setting it aside helps a bit. I tried mine over maybe three weeks? There are too many mascaras out there to spend time on one that doesn’t deliver what I want when I want it, unfortunately. I’m a big fan of the brand in general though!

  • Ehmkay Nails

    I would be so annoyed to have it all over my eyes throughout the day. Whomp that it was a bust. Thanks for being honest!

    • BeautyJudy

      Since I didn’t have eye makeup on, I was able to easily cleanup my eye area, thankfully! I do my makeup in my car before work so I skip full eyes a lot!

  • http://mynailpolishobsession.blogspot.com My Nail Polish Obsession

    That mascara looks pretty cool. Too bad there wasn’t much difference between 3 and 4.

    • BeautyJudy

      It looks cool but unfortunately just didn’t deliver for me 🙁

  • http://www.polishgalore.com/ PolishGalore

    I love seeing all the photos and your honesty. Their eyeliner didn’t stay on me which made me so sad.

    • BeautyJudy

      Thanks! I could rave about their liner all day – that’s a bummer it didn’t work for you!!! Did you try the black one?!

      • http://www.polishgalore.com/ PolishGalore

        Yeah that’s the only one I tried.

  • http://paintedfingertips.com/ Painted Fingertips

    Ugh I hate those mascara spots on the eyelid. So annoying when that happens.

    • BeautyJudy

      Yes very much! I’m just glad I didn’t have eye makeup on too!

  • marciaf

    I opened mine to see if it would dry out a little before using it. Your wand pictures are terrific. I can’t get mine like that.

    • BeautyJudy

      I hope that helps. I used mine over a period of three-ish weeks. And thank you!!

  • http://www.notesfrommydressingtable.com/ Erika

    I haven’t tried the mascara, yet as I have a few in the rotation right now. I do like that sponge, tho.

    • BeautyJudy

      I haven’t tried the sponge yet, because most days I am doing my makeup in my car outside of work, so it’s not convenient to use a sponge I might want to wet 🙁

  • http://www.cosmetopiadigest.com/ CosmetopiaDigest.com

    Bourjois had a similar adjustable wand a while ago but something went wrong with the mechanism and mine didn’t work. Bummer about the transfer – that’s the worst!

    • BeautyJudy

      I had no idea so many brands have had twistable wands! And yes, the transfer is a pain.

  • Jen Sky Walker

    I’ve tried another twistable-type wand and liked it so I may still have to try this one out.

    • BeautyJudy

      If that’s the case definitely! I’m sure it will work for others despite it not working for me.

  • http://www.25sweetpeas.com 25 Sweetpeas

    I have yet to try any makeup products from them but I love their nail polish!

    • BeautyJudy

      My favorite is their liquid eyeliner – the black is my HG!!!