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Jun 16 2017

Mehron Goes Mainstream While Staying Pro

Disclaimer: PR sample. See bottom.

The Makeup Show NYC 2017 art BeautyJudy

(Makeup Artist Jinny at the Mehron booth creates an amazing body look during The Makeup Show NYC)

While at The Makeup Show NYC, I stopped by the Mehron booth and chatted with Creative Director Stephanie Koutikas.

Mehron reached out to me prior to the show to set up the appointment through a PR agency, which made me wonder, are they trying to reach the consumer?

Short answer: Yes.

As press covering the beauty industry, I’ve always viewed Mehron as a pro brand I respected for theatrical makeup, as demonstrated in that picture at the top of this post!

But don’t we all, as everyday beauty consumers, want our foundation to last long? We want solutions to oily T-Zones and professional setting sprays. We want pigmented shadows and blushes. The concept of long-wearing is not just a theatrical concept and Mehron is embracing that.

When you open up the brand’s website you make a choice – Mehron Beauty or Mehron Performance.You can browse and shop their consumer-friendly makeup, or the theatrical, performance makeup.

“The brand has such a great range,” Stephanie said. “Our theatrical makeup has morphed into beauty.” Stephanie was enthusiastic and excited about this new direction for the brand, which is celebrating 90 years this year, and she took me around the booth, pointing out some of the standout products.

Mehron is known for its Paradise Makeup AQ pigments, which are water-activated and used in body painting:

Mehron Beauty The Makeup Show NYC BeautyJudy

But did you know the brand has pretty, pigmented eye shadows? Check out their iNtense PRO™ Pressed Powder Pigments – you can use these on hair, eyes, body. You can buy them in palettes or as singles, and they’re priced reasonably ($11.50 for singles and $54 for palettes).

Mehron Beauty The Makeup Show NYC BeautyJudy

Top left: Wind palette; slightly lower to the right is the Earth palette and on the bottom is the Fire palette.

Mehron also has liquid bronzer for the body and face, moisturizer, finishing sprays, primers and makeup remover.

Mehron Beauty The Makeup Show NYC BeautyJudy

Mehron Beauty The Makeup Show NYC BeautyJudy

Mehron also has a versatile product, Metallic Powder, which can help you achieve the metallic look that’s hot right now in a variety of ways:

Mehron Beauty The Makeup Show NYC BeautyJudy
Mehron Beauty The Makeup Show NYC BeautyJudy

There’s also pigment and glitter and of course, Mixing Liquid:

Mehron Beauty The Makeup Show NYC BeautyJudy
Mehron Beauty The Makeup Show NYC BeautyJudy

The brand also just launched a couple six-pan palettes – Celebre Pro-HD Correct-It and Celebre Pro-HD Conceal-It:

Mehron Beauty The Makeup Show NYC BeautyJudy
Mehron Beauty The Makeup Show NYC BeautyJudy

These palettes launched a month ago and the texture is a mousse-like feel, Stephanie said.

I do have the Correct palette, but haven’t tried it out yet. I will report back!

I did want to share a review of the Metallic Powder in Rose and Mixing Liquid today, though. I have been using these a lot for a variety of looks on the eyes and lips!

I used it to outline my lips in a lip look I created while playing with Tarte Lip Paint in Fairytale and Kat Von D Alchemist Holographic Palette:

Tarte Tartiest Lip Paint in Fairytale Mehron Metallic Powder in Rose Gold Mixing Base on BeautyJudy

I also used it in a couple eye looks. With this eye look, I used the powder as an eye shadow paired with Cozzette shadow in Trust:

I used it as a lid shadow and also as a liner. With this eye look, I used it as a liner:

I want allllllll the colors of this Metallic Powder!

The Metallic Powders are $10.95 for .5 oz, or you can purchase a Metallic Powder available in a small .17 oz container with removable sifter and Mixing Liquid in a 1 fl oz bottle together for $13.50. The Mixing Liquid is $10.95 for 4.5 fl oz by itself. You can purchase Mehron Beauty products here.

The powder lasted all day without issue as a lid color, as well as a liner. The liner didn’t flake. I can’t speak to the wear around my lips because I created that look more for the sake of play than for wear and I took it off after snapping pictures.

As a consumer, I am stoked to see Mehron take this step toward directly marketing to you and I.

There are more products I’ll be reviewing, so stayed tuned! And I have a wish list I’m working on, having seen the booth and tooled around the site. Some of what I’m interested in buying in the future includes Barrier Spray, Copper Metallic Powder (also, all of them, lol) and some of the eye/hair/body pressed pigment palettes. I’m just really psyched to see a pro brand I’ve seen for years at trade shows bust into the consumer scene!

Have you tried Mehron before? What are your thoughts on this brand and if you haven’t – is it a brand you would try?

Disclaimer: I received Skin Prep, the Metallic Powder and Mixing Liquid for honest consideration by the brand. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!

  • http://glamorable.com/ Anastasia

    I have a couple eyeshadows from ages ago and they are seriously amazing! I am kinda glad the brand is going mainstream, they deserve to be discovered by regular consumers.

    • BeautyJudy

      Agree – some of the products I tried are just smart for long lasting makeup.

  • http://loveforlacquer.com/ loveforlacquer

    Ooh I really like the look you created!

    • BeautyJudy

      Thanks Jess!

  • Shelley Polarbelle

    Your look is very pretty. I didn’t know they were coming to the consumer too. That’s great news!

    • BeautyJudy

      Yes I’m thrilled about this! I was so happy to have the opportunity to connect with them and learn more.

  • Lisa Marie Heath

    I’ve tried their brand before and really liked it! Loving those shadows

    • BeautyJudy

      I want to try more of their shadows!!!

  • Phyrra Nyx

    Mehron is such a great brand

    • BeautyJudy

      Agreed!

  • http://www.primebeautyblog.net PrimeBeauty

    I’ve seem them at IMATS so exciting that they are going to consumer!!

    • BeautyJudy

      I’m excited too. They’re such a staple at trade shows!

  • http://www.cosmetopiadigest.com/ CosmetopiaDigest.com

    I haven’t heard of this brand before, but they have some fun colours and a very wide range of products! The metallic powder is such a cool idea.

    • BeautyJudy

      The metallic powder is pretty cool! There’s so much powder in the container too. They are a diverse line, I’m excited to see them expand like this!

  • FabZilla_Kath

    I haven’t tried this brand but their collection is really something I would like to try in the near fu

    • BeautyJudy

      They have a lot of performance-based products that would be great for wearing makeup in warm temps – I can’t wait to review SkinPrep.

  • http://www.notesfrommydressingtable.com/ Erika

    Those eye shadows and liner are beautiful!

    • BeautyJudy

      They’re definitely a brand to check out!

  • http://www.beautybymissl.com/ beautybymissl

    Wow! I have never heard of this brand before, but those eyeshadows look so pretty!

    • BeautyJudy

      They’re so pigmented!

  • Allison Cohen

    I’ve been looking at the Mehron website for a few years but I have never purchased anything. Their cream eyeshadow was what caught my eye since I love creams. The metallic powder looked incredible, and I love how you used it to create your gorgeous aqua eye look! Maybe I’ll get brave and try something one of these days

    • BeautyJudy

      Oh I definitely think they are worth the try, I have been impressed by the different products I’ve tried! If you do, I look forward to hearing your thoughts too!