«

»

May 24 2017

The Makeup Show NYC: Snapshot of My Experience on the Show Floor

Veil Cosmetics The Makeup Show NYC BeautyJudy

At The Makeup Show NYC a couple weeks ago, I spent a good amount of time in sessions and chatting with creative directors, makeup artists and brand reps, so this will be a briefer show roundup than usual as I’ve got more focused coverage coming of brands like Mehron and Veil Cosmetics.

I definitely think this year, my round up is more about my experience at the show vs. coverage of everything. There was SO much more to the show than I could capture! I am hoping to make it both days next year.

Also – did you check out Monday’s post about the education sessions I attended? No? Check it out here!

Veil Cosmetics The Makeup Show NYC BeautyJudy
I wish I’d gotten back around to see the completed look underway at Make Up For Ever!

The Makeup Show NYC 2017 art BeautyJudy

This look at the Cosmix School of Makeup Artistry booth is so dimensional.

Veil Cosmetics The Makeup Show NYC BeautyJudy

I loved this creative body artistry with purples, blues and greens at the Mehron booth by Jinny Makeup.

IT Cosmetics The Makeup Show NYC BeautyJudy
IT Cosmetics The Makeup Show NYC BeautyJudy

IT Cosmetics made its first appearance at The Makeup Show NYC this year. I’ve always had mad love for this brand because it was created by a woman who suffers the same skin problem as me, rosacea.

I picked up Confidence in a Compact in Fair and one of the Confidence in Your Glow ombre blushing bronzers knowing that a pop of color and bronzer is key for a good summer look this year!

Veil Cosmetics The Makeup Show NYC BeautyJudy

The Charlotte Tilbury booth was packed this year. I remember the first year the brand was at the show, they just had some of their products on display that you could see in person, but you couldn’t purchase. It was different this year, and I truthfully didn’t want to battle my way to the testers to pick something out. But I am really keen to try something from the brand.

Beautylish Jeffree Star The Makeup Show NYC BeautyJudy

Just like at IMATS NYC, Beautylish featured Jeffree Star Cosmetics at The Makeup Show NYC. I just think all the Skin Frosts are so pretty.

Breakups to makeup The Makeup Show NYC BeautyJudy
Breakups to makeup The Makeup Show NYC BeautyJudy

One of my favorite booths to stop at? Breakups to Makeup. Angelique always has the best sayings on gear – shirts, pins, compacts, makeup bags…I picked up a makeup bag for my mom for Mother’s Day.

In addition to new sayings, the brand introduced new expanded sizing.

Breakups to makeup The Makeup Show NYC BeautyJudy

Plus size! YAY! Thank you, Angelique, for knowing us thicker women like to sport great sayings about our passion for makeup, too!

Senna Cosmetics The Makeup Show NYC BeautyJudy

This is a bit of a dark picture, but Senna Cosmetics was actually one of my very first stops the first day of the show. I wanted to pick up a new Lash Detail Mascara. I’d received one of their Brow Fix X brow gels in my press bag the day before, in a brown shade. I was delighted there was also a Golden Blonde color and I picked that up. I can wear both blonde and brown, and I switch it up depending on my mood. I much prefer brow gels and having a natural look.

Senna also had this beautiful highlighters:

Senna Cosmetics The Makeup Show NYC BeautyJudy
Senna Cosmetics The Makeup Show NYC BeautyJudy

That’s a quick back of the hand swatch of both colors mixed. I picked this up (it’s called Rose Quartz) and I use the darker pink side as a blush on the apples of my cheeks blended up, and I added the light pink everywhere I want highlight. It creates a very pretty fresh face for me.

Senna Cosmetics The Makeup Show NYC BeautyJudy

Senna Cosmetics The Makeup Show NYC BeautyJudy
Just the picture of that swatch alone makes me wish I’d gotten that juicy lip color. Senna launched their new Lip Luster Sheer Hydrating Lip Color just in time – Summer makeup trends are going to steer towards a more glossy lip (as well as metallics and pops of color) and this just looks so hydrating, and perfect for a fresh faced-look. These lippies come in eight shades, and ingredients include shea butter, jojoba, avocado and soybean oils saturate lips to seal in moisture, as antioxidant Vitamin E helps heal and prevent from dryness.

L'Oreal The Makeup Show NYC BeautyJudy

This was my lip for day one of the show. L’Oreal Infalliable Paints lip color in Spicy Blush. This wore beautifully, but I did touch up a couple times just because I wanted to feel that hydration on my lips. The color definitely stained a bit so it looked great all day.

Kat Von D The Makeup Show NYC BeautyJudy

This was my eye makeup at the show. I used the Kat Von D Pastel Goth palette, Tarte Make Believe in Yourself Palette to create the shadow look, the Jesse’s Girl Black Liquid Eyeliner and Tarte Tartiest Lash Paint mascara. I also use the Kat Von D Alchemist Holographic Palette for highlight to brow.

So honestly, that’s what I’ve got. I’ve got a lot more, you saw my coverage of Note Cosmetics last week here, and I also wrote a post about the makeup artist gallery here. Stay tuned for more coverage coming on brands and products over the coming weeks!

If you had the opportunity to attend a professional makeup artist trade show, what would you most be interested in seeing/doing/learning?!

Disclaimer: I received the L’Oreal Infalliable Lip Paint as part of a press sample bag at The Makeup Show NYC for honest consideration. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!

  • http://www.slashedbeauty.com/ Miranda | SlashedBeauty.com

    I love seeing so much creativity in one place. I loved TMS LA!

    • BeautyJudy

      Yes it’s so inspiring!!!

  • marciaf

    I would love to go to the Makeup Show. I came close once but I don’t know if I’ll be able to go until after knee surgery which isn’t yet on my calendar. IMATS was always fun for me but they are way too busy with teenyboppers now.

    • BeautyJudy

      I have to say that IMATS NY has gotten better with restrictions they put in place for vlogger meet and greets and I believe you have to be 18 now, but don’t quote me in that!

  • http://www.primebeautyblog.net PrimeBeauty

    I’m going to CosmoProf this year and I’ve been to IMATS but still not the Makeup Show! Those new lip colors from Senna are gorgeous, I need them all!

    • BeautyJudy

      Enjoy Cosmoprof! It’s all about networking, it’s a fantastic trade show for connecting with brands of all sizes.

  • Allison @neversaydiebeauty

    What a wonderful time you must have had! I would love to go to a makeup show but they don’t come to conservative old Boston. I’m curious to read your upcoming post on Mehron – wish I had know about this brand when I lived in NYC and could visit their store

    • BeautyJudy

      I wonder if they have plans to expand the show. Boston seems like a spot that would benefit from it, fingers crossed someday!

  • Betzy Carmona

    This appears to be so fun.

    • BeautyJudy

      It was fun and educational as well!