Products showcased during The Makeup Show NYC blogger preview event.
The Makeup Show NYC keeps getting bigger each year, which is fitting as it celebrates its 10th anniversary this year!
James Vincent (Director of Education and Artist Relationships for the show) said there were more than 125 brands represented and more than 7,000 makeup artists expected to attend.
“The Makeup Show is and always will be a resource for makeup artists at all levels of their career,” James said during Saturday’s blogger preview event. The Makeup Show is not only known for great education and networking with “artists that are mavericks in their industry,” he said, but brands often launch, and existing brands often launch new products.
James Vincent starts the blogger preview on Saturday evening.
First up – let’s talk seminars and keynotes.
I was very excited to listen to David Klasfeld, the makeup artist that founded Obsessive Compulsive Cosmetics, share his story on stage in a Q&A format with James yesterday afternoon.
David on the left, James on the right.
I won’t go into too much detail because I want to write a separate blog post about it, but it was great to hear David talk about how long he knew he wanted to be a makeup artist (he was six-years-old!) and that while he always knew he wanted to start a cosmetic line, he waited until he felt he could fill a need in the community.
Anyone that has tried OCC might agree that David is an innovator!!
I also attended an eye contouring seminar with Kat Von D Beauty Global Makeup Artist Erik Soto, who demonstrated how to achieve a contoured, neutral eye look with the brand’s Shade + Light Eye Contour Palette.
Notice the model’s bright, happy pink lip. It’s Armageddon from the Everlasting Liquid Lipstick line. Bold lips with neutral eyes are in, Erik said. I’ll be writing more about this session in one of my future Beauty Beat columns for the Burlington County Times/Calkins Media Group.
Of course, at every show I love connecting with brands. Here’s a snapshot of some of my stops!
That’s Pur Minerals most loved/hero product, 4-in-1 Pressed Powder Foundation!
But at this show, the brand was showing three new goodies! Lead Educator Joe Dinello took me through each product.
First up – meet Double Ego:
Double Ego is a pencil liner on one end, and a liquid liner on the other! Shown above is the combo in Bali, a beautiful green. It’s available in 8 total shades and retails for $21.
Next up! Air Perfection Foundation.
Air Perfection CC Cushion Compact Foundation with SPF 50 delivers sheer to medium coverage with a unique, mousse-like texture that feels light. It’s a great foundation for blending, and a very portable liquid foundation. It’s got botanicals, including Babassu Oil.
It comes with a full-sized refill and Joe recommends applying it with a stippling brush! It retails for $43.
Finally, we have Volume Vixen Mascara.
Volume Vixen is a 4-in-1 mascara with Keratin and vitamin B5 that’s supposed to give you false lash length, lift, volume and lash restoration. Volume Vixen has reservoirs in the application wand so that you don’t have to keep dipping the wand into the tube. This mascara retails for $21.
Obsessive Compulsive Cosmetics
Every year, OCC is my first stop. I don’t want to have to wait in line for whatever goodies I’m needing/wanting from this brand! This year, I stopped by hoping to snag the new Lip Tars and Nail Polishes from the summer collection, Cosplay! This collection was only being previewed, however, and won’t launch until next month. Stay tuned! David did share with me the nail polish and I will get that swatched as soon as I can!
Here’s a closer look, and names will be posted below:
Nail polishes, left to right: John Doe, Cosplay, Belladonna, Cha Cha, Femme, Silence.
Lip Tars, left to right: John Doe, Cosplay, Belladonna, Cha Cha, Femme, Memento.
All the nail polish is new. Cha Cha and Femme were created to coordinate with the Lip Tars, which are repromotes in this collection. Instead of creating a matching nail color for repromote Memento, David said he went with a complimentary color, which is Silence. Belladonna was a beloved color that OCC has brought back!
The three color repromotes made sense for the season, David said. They were what he and the OCC team used backstage during SS15 Fashion Week.
David said that Cosplay is not only a celebration of the gaming of costume play, but fits nicely with makeup because “makeup is transformative and helping you to achieve your alternate character,” David told me. It makes total sense to me!
Doesn’t Willam Belli rock Cosplay in that promo shot?!
I’ve seen Michael Marcus around for a while, I’ve tried a couple lipsticks and nail polishes, but I had a desire to learn a bit more about the brand. One of the great things about The Makeup Show is that the founders of the brands and those mavericks James mentioned are the ones peddling the product and networking. So I got to hear about the brand right from the mouth of the creator, who has been in the industry more than 25 years!
Michael told me his line is a botanically-based cosmetic line with more luxurious textures. He said while his line doesn’t necessarily target women over the age of 40, the products do incredible on mature skin. Which is good for me to hear, since I’ll be 38 next week – I’m crawling closer…
Anyway! I asked Michael what his hero product or products were, and he immediately demonstrated his primer, Prime. It comes in three colors – light, medium and dark. He applied it to my skin, then sprayed the spot with water and it immediately beaded up. SOLD. I bought it in light.
He also demonstrated his HD Prime Powder, which also comes in light, medium and dark. It sets makeup while mattifying with a sight illumination of the skin.
Again, I was sold. So look for reviews of these products at some point!
Kat Von D Beauty
Kat Von D Beauty made its debut at The Makeup Show this year. While the brand has been a consumer success, brand Global Makeup Artist Erik Soto said that they really want to reach the professionals because the products are designed with both the everyday woman and the makeup artist in mind. The brand will be launching a pro program at a later date.
My favorite lip gloss brand Armour Beauty has launched, TODAY, on Audrey Hepburn’s birthday, a new Vegan Lip Gloss in the universally wearable pink (deep rose mauve, technically!) shade, Audrey. Brand founder Theo Kogan performed at The Makeup Show Gala on Friday night, I am bummed to have missed that!
Cleanse by Lauren Napier
You know these are going in my hospital “go bag” for when I go into labor, right?! HECK YES.
The 50-count bag is only $25. Lauren and I take a photo at every show or anytime we see each other so this time we took the pic with my baby bump and her baby, the wipes:
Am I the only one that didn’t know Kiss made cosmetics?! I saw all these bright colored lippies and I was drawn over to the table. Low and behold, I find out that not only do they do cosmetics, sold mostly through beauty supply stores, they are also the parent company of Ruby Kiss.
I picked up a few lippies to try out. I’ll keep you posted! In the meantime – aren’t those colorful lippies beautiful?! In addition to nail products and makeup, Kiss makes hair tools and products.
Can we just admire these lipsticks for a moment from Inglot?
These are the five matte lipsticks that the brand created in celebration of the 10-year anniversary of The Makeup Show NYC. Of course I picked them up. Inglot is one of my top five favorite brands, ever.
A brand I admire, Besame Cosmetics, was also there – I never saw them at The Makeup Show NYC before but I was so excited! The vintage, 1920s/1930s feel of Besame is so classy and luxe. The brand’s lipstick in Red Velvet is my Holy Grail red lippie. I picked up their Mascara Cream and another lipstick in Tango Red! Besame’s Brightening Violet Powder is a popular pick, too!
Just some pics of friends…
This year The Makeup Show was special because instead of my usual back-and-forth commute to the city, I stayed Saturday night with three of my favorite Floridian blogger beauties – Maria from Cult Nails, Mina from Fabulous Awesomeness Mina Slater and Eugenia from Geniabeme. Saturday night after the blogger preview, Claudia from Chromatic Misadventures met up with us for dinner and we spent a good 10 minutes trying to get a good “usie,” lol!
Left to right: Maria, Mina, Claudia, me, Eugenia.
Then Maria, Mina and I took one last pic together before I left the show and headed back home to South Jersey yesterday afternoon.
I was bad about taking other photos with my blogger friends. I saw so many and I always wish I could spend more time catching up and learning more about them, but shows are always exciting and hectic. Being able to stay and get to know Mina and Eugenia better was great. Maria was already a good friend!
In the end, I didn’t buy a WHOLE lot of stuff but I picked up Lock-It Foundation and Primer from Kat Von D Beauty (and an Everlasting Liquid Lipstick in Lolita). I already mentioned the Michael Marcus, Inglot, Besame and Kiss purchases. I also picked up Model in a Bottle sensitive formula, the two Pinnacle lip glosses that were created for the celebration of The Makeup Show anniversary, and I picked up Stilazzi eye shadows and a Z-palette (the shadows were totally the fault of Sheila from Painted Ladies!)
I don’t usually like to just show products I’ve received for review, but honestly, there is so much here that I can’t wait to swatch and review and share, that I wanted to tease what’s to come – likely over the next few months, if I’m being honest and admitting that being pregnant has slowed me down a bit! Some product was received directly from the brands, the majority from the blogger preview.
What is piquing your interest in these photos?!
I know I didn’t give a full list of it all – but what would you like to see reviewed here first?! I have some products in mind I can’t wait to try and share!
Thanks for sticking with me for another long show floor roundup! I hope you enjoyed it!