Sep 08 2014

NYFW SS15: Zoya at Mark & Estel and Zimmerman

Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

Zoya always has a busy New York Fashion Week schedule, with coveted shades created with the designers they work with, in addition to creative uses of existing shades.

This year, I popped over to check out the backstage report on Zoya nails at Mark & Estel and Zimmermann. Of course, Mark & Estel was on the opposite end of town from the show I had before it, and I missed out on the hustle and bustle of nails, hair and makeup. I did catch a pic, though, and chatted with one of the team mates before dashing off to the next Zoya show!

Mark & Estel

Mark & Estel SS15 NYFW Zoya backstage beauty on BeautyJudy

For Mark & Estel, Zoya Creative Director Rebecca Isa chose a brand new, one-coat opaque black for the model’s nails called Willa. Willa will release in November, according to the brand PR.

One of my favorite nail artists, Cinnamon Bowser, led the nail magic for the show!

On the board above, you can see that show attendees received gift bags that included the upcoming Willa, as well as Livingston and Purity.

I also got a sneak peek at a new, upcoming line for October that I can’t wait to share more about, but I swore my secrecy!

Read more about the actual Mark & Estel show here, which includes a great run down of the fun, energizing show!


Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

Rebecca Isa told me Zimmermann puts on one of her favorite shows during NYFW each season. This time around, the designer showed ultra feminine looks with ruffles and curves, all with a mystic world feel, she said. The designers were using the hashtag #tellmeseer on Instagram!

Rebecca said after different variations on designs, the team landed on using Zoya Ziv, a two-tone gold that came out for Holiday 2012 and nail art using negative space in a nontraditional way. Ziv really fit the silver and gold accents in Zmmermann’s SS15 fashion, Rebecca said, and the naked teardrop design fit in with the curves of the clothing.

Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

She called the look the “Naked teardrop,” because Ziv is really surrounding an off-centered teardrop of negative space.

Here an artist gives gives a naked teardrop mani to a model:

Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

And here’s the samples:

Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

How the models looked:

Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

I just have to say – I totally felt like a fan girl meeting Rebecca! I’ve quoted her in articles I’ve done for the newspaper, and I know she’s the guru of color over at Zoya, and therefore, she’s been someone I admire for a while. She was so awesome and down-to-Earth, I felt like I could have had a margarita and picked her brain about all things nails!

I didn’t get the beauty report, but I took a pic at the eye makeup – I love the placement of the jewel on each eye and the gold shimmer in the inner eye corners. Definitely a mystical, pretty look. Calvin Klein was the main brand being used by makeup artists

Zimmerman SS15 NYFW Zoya nail art Ziv negative space backstage beauty on BeautyJudy

Read more about the Zimmermann fashion show here, which has great pics of the clothing and accessories!

I have to say that meeting Rebecca was amazing. Nail artists, creative directors, nail company founders…these people are my rock stars!

So what do you think of the “naked teardrop” mani?! Are you excited for Willa?! And would YOU fangirl over meeting a nail artist, too?!

  • Mai

    For me, I like the idea of the naked teardrop manicure but I’d definitely pair a nude shade underneath instead of my bare nails. It’s a nice sparkly spin on the yin/yang symbol

    • BeautyJudy

      I like the idea of nude vs. negative space!

  • Melody Robinson Wright

    That’s neat. It’s weird seeing so much emphasis placed on nails at a fashion show. I feel that models are moving way to fast for me to take those small details in.

    • BeautyJudy

      It’s interesting – makeup, I get. But you’re right, their arms are swinging as they walk, lol!

  • BTBAshley

    I love this! SO pretty.

    • BeautyJudy


  • Citizens of Beauty

    I love the gold eyeshadow design in this.

    • BeautyJudy

      yes! Love the makeup!

  • Lothwen Akira

    Awesome! Love the use of negative space like this 😀

    • BeautyJudy

      it’s different!

  • Destany

    hmmm what’s up with half the nail being unpainted? OPI did something similar.

    • BeautyJudy

      It’s a style of nail art called negative space!

  • beautybymissl

    So cool! I have to try that manicure!

    • BeautyJudy


  • FabZilla_Kath

    I love that mani, I may have to try it!!!

    • BeautyJudy

      If you do I hope you post it!

  • Hey, Darling Polish!

    That nail look is really cool and I love the rhinestones with the eye makeup!

    • BeautyJudy

      Me too, it’s such a cool look with the rhinestones!

  • Laura

    i LOVE the gold accents on everything!

    • BeautyJudy

      Me too!!

  • Miranda | Slashed Beauty

    Looove seeing this behind the scenes action. I like that nail design, I might try it for myself!

    • BeautyJudy

      If you do I hope you post it!

  • Katherine

    I love these posts, and I’m surprised at how much I like that teardrop look!

    • BeautyJudy

      Thanks Katherine!

  • Kimmi @ The Plastic Diaries

    I love the nails for Zimmermann. It’s perfect for their aesthetic and really compliments the new collection.

    • BeautyJudy


  • Nidia Doherty

    So much awesome. I can’t wait for Willa, I love the teardrop mani, and that makeup on the model was so pretty. I love her big brows, too.

    • BeautyJudy

      the makeup was nice!!!

  • Cosmetic Sanctuary

    I don’t know that I would ever do that particular mani, but for a fashion show I think it was perfect!!

    • BeautyJudy

      LOL, agreed!

  • Jenny Gilmore

    Oh I think I saw pictures of this nail look on Instagram! The gold is so striking!

    • BeautyJudy

      Nice! Yes, I love Ziv!

  • Kimberly

    I love a gold accented nail!

    • BeautyJudy

      Me too!

  • jamie @makeuplifelove

    I am loving this mani. That color is gorgeous, I think the mani is for sure something more like a accent nail or something for me, but it looks awesome.

    • BeautyJudy

      Oh, I love the idea of just doing this as an accent!

  • ThatGalJenna

    The teardrop is definitely a “special occasion” look. I couldn’t pull it off but it was perfect for that fashion show!

    • BeautyJudy

      Agree, I tried it for everyday and it looked horrible on my longer nails!

  • Cindy Ingalls

    Love the gold color, not crazy about the teardrop.

    • BeautyJudy

      That gold is so pretty, one of my favs!

  • erikatheicyone

    I don’t know that that naked teardrop would be a good look for my ridgy nails. *sigh*

    • BeautyJudy

      AW 🙁

  • Amber

    I’m going to have to try the naked teardrop nails. I love it!! The whole negative space thing is really a cool look!

    • BeautyJudy


  • Handtastic Intentions

    It is amazing that you get to be part of this! Thank you for sharing it with us! I think it is interesting how all the runway nail art looks recently are very simplistic. I’m kinda loving it!

    • BeautyJudy

      Thanks for reading! I agree, I think they’re simple because everything is so hurried! The more intricate stuff is generally done on falsies beforehand and applied at the show!

  • Phyrra

    I love that eye look!

    • BeautyJudy

      Me too!

  • loveforlacquer

    ah what an amazing event!!! Love the look she created!

    • BeautyJudy


  • Cosmetics Aficionado

    Gold polish always makes me eager for Christmas 🙂

    • BeautyJudy

      AH YES!!!!!

  • The Dalai Lama’s Nails

    oh my gosh, I am so jealous that you got to see all this awesome fashion and art. I freaking love the negative space tear drops! Love love love love!

    • BeautyJudy

      It’s such an awesome sneak peek at six months from now!

  • Dani FromPolishwithLove

    Oh man, I’m so anxious now!!!! I’m in LOVE with Willa too! I don’t know why I’m always so drawn to black cremes!!

    • BeautyJudy

      I want Willa, NEED her!

  • The Mercurial Magpie

    Ooooh, you are such a tease about that new collection in October!!

    • BeautyJudy

      LOL – of course by now we all know it’s the Ultra PixieDusts!

  • Aleya Bamdad

    Love the gold teardrops.

    • BeautyJudy

      Me too!

  • Lustrous Lacquer

    How fun to be at NYFW! Love the look of the naked teardrop. and I cant wait to see what the upcoming collection is.

    • BeautyJudy

      It was a good time but hectic!

  • Jessica W

    I like that naked teardrop mani, it looks pretty cool!

    • BeautyJudy

      Agreed! 🙂

  • Nicole C. (Doctor Crafty)

    Those naked teardrop nails are really cool! I like the subtle accent of the gold. So cool that you get to explore Fashion Week and meet these amazing people!

    • BeautyJudy

      Agreed, I like it with the gold! Thanks – it is a rush to be there!

  • Allison @neversaydiebeauty

    Interesting nail look that looks especially great with the gold, glittery polish vs. naked nail. I could never do it with my non-dominant hand, unfortunately.

    • BeautyJudy

      Yes, it is challenging for the nondominant hand, LOL!