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May 13 2014

Cleanse by Lauren Napier

Disclaimer: Press sample. See bottom.

Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014

I kinda hate using cleansing wipes.

They’re super convenient to grab and use before bed, sure. But a lot that I’ve tried have left my sensitive, rosacea-suffering face feeling itchy or burning.

At The Makeup Show NYC blogger preview event, I was introduced to a new brand of cleansing wipes, Cleanse by Lauren Napier, and I was skeptical given my experience to date. Would they make me breakout in red bumps? Make me itch and burn?

After the blogger preview event, I commuted back home – about a two hour commute – and I took off the day with one of Lauren’s individually-wrapped wipes.

Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014

These wipes are textured, to help pick up the dirt and oils on your face:

Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014
Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014

Lauren told me that they include Marshmallow extract, among many other natural ingredients, which helps reduce redness. The wipes also include the following:

Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014
Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014

In that first ingredient picture, you can see that the wipes are made in the USA, and she said they’re made using solar energy. Being green is important to her, Lauren said. The product is also cruelty-free, but it is not vegan.

The crisp, black and white packaging is unisex to appeal to men and women. It’s a pro-grade product that the everyday consumer can use and enjoy, she added. The individual packaging means that you can pop a wipe into your gym bag, or your purse, for on-the-go facial cleansing.

So how did it work for me?

Here’s a picture of my face at the end of a recent night. My sorry, sad broken-down makeup face!

Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014

And here’s my face after:

Lauren Napier Cleanse cleansing towelettes The Makeup Show New York City 2014

I went over my face with my beloved Pixi Beauty Glow Tonic toner after I finished using the wipe, and did pick up some dirt and oil on the cotton pad. But I was surprised that the cotton pad wasn’t soaked with makeup and dirt, it wasn’t bad at all. The Cleanse wipe did a pretty good job of cleansing me.

It didn’t take off my makeup totally. I had to use makeup remover to wipe off my stubborn eyeliner and mascara. Not a pain in the butt, because I already have to do that with just about any facial cleanser I use in the shower, anyway.

If you look at my clean face picture, yes, I have some redness in my cheeks and on my nose, but my skin is considerably calm. I experienced no itching, no burning, and no breakout in hives or red bumps.

I would, in a heartbeat, buy Cleanse wipes again. In fact, I’m kicking myself for not picking more up at the show, because right now the only way you can get them is by emailing the company – info@laurennapier.com – to express interest in purchasing them. Lauren said she’s in talks to find a retailer, and close to having them available online to purchase.

These are worth waiting for, in my opinion.

Have you found a wipe that you love? Does Cleanse sound like something you want to try? I’d love to hear your thoughts. Lauren’s tagline, “There is beauty in taking it off,” really rings true, since making sure your skin is clean is important!

Disclaimer: I received the Cleanse wipes to review from the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!