Apr 14 2014

IMATS Roundup!


IMATS New York City
This past weekend, I attended the International Makeup Artist Trade Show (IMATS) in New York City!

I was very grateful to be a guest at Pro Night Friday with Jesse’s Girl! Jesse’s Girl had Julie G polish for miles, and a bunch of their other goodies. I looked at the nail polish but then every color I picked up….I already had it. Think I’m a fan much?! LOL. By the way, in this picture, you can totally see one of “Jesse’s Girls,” Jesse’s super sweet wife – she’s bent down in the pink top!

IMATS New York City Jesse's Girl
Friday was fun because I ended up walking the show floor with my blogger buddies Casey from Beauty 101 Blog and Niki from Hello Miss Niki!

The only picture I have from our night together?

I can’t believe we didn’t take a picture together, but I took a picture of my mudslide! LOL

Anyway. I had a blast with the girls!

First booth we hit up was Lime Crime. I have wanted to place an order with Lime Crime for a couple years now, but never pulled the trigger. Needless to say, it was my most expensive purchase of the show, because I got a little bit of everything I had wanted to try!

We watched as the Lime Crime team worked to finish setting up the colorful booth:

IMATS New York City
By the way, the booth on Saturday? WAS NUTS! Lime Crime reported on Instagram that the line wrapped not only inside the event space, but OUTSIDE on Sunday! And that people lined up at midnight Friday into Saturday to be first in line to shop with the brand! Holy cow! I’m so glad we made this our first stop – we were among the first 10 shoppers! Here’s a look at the booth on Saturday:

IMATS New York City
And as we waited our turn, I took some pictures of the pretty makeup I couldn’t wait to own, including eye shadow palettes, Velvetines, Carousel Gloss, and lipsticks!

IMATS New York City
IMATS New York City
IMATS New York City
I also approached Doe and asked for a picture. She’s adorable.

IMATS New York City
Another booth that was crazy Saturday was NYX Cosmetics. We were able to shop pretty freely Friday night, didn’t have to wait in line to check out. I love their lip products, and I picked up a couple of their new Primal Colors pressed pigments.

IMATS New York City NYX Cosmetics

Another booth that gets swamped is Obsessive Compulsive Cosmetics. Niki and I jumped right in there. I picked up one of the new Cosmetic Pencils, in Pool Boy, and two of the new Plastic Passion collection nail polishes!

IMATS New York City OCC Makeup Obsessive Compulsive Cosmetics
IMATS New York City OCC Makeup Obsessive Compulsive Cosmetics

We all stopped at Kryolan. I picked up a couple new goodies from the brand at IBS, so I didn’t buy anything. But I’m a HUGE fan of their eye shadow palettes, and lip products!!!

IMATS New York City
IMATS New York City
IMATS New York City
IMATS New York City
One of my favorite stops Friday night? Chatting with Melanie Mills, from Gleam by Melanie Mills. If you’ve never heard of Melanie, she is an Emmy-winning makeup artist who was head of makeup for “Dancing with the Stars” for five years!

Melanie told me that she needed a product that would give her dancers glow, work with spray tan (whether it was to compliment it or even it out), not come off on clothing, and stand up to sweating, dancing stars. Sheย created Body Radiance, which is the star product of her line.

IMATS New York City Gleam by Melanie Mills
Body Radiance comes in four golden shades.

IMATS New York City Gleam by Melanie Mills Body Radiance
I picked up a small tube of the rose gold hue to try!

Also, Melanie was selling a new product, Radiant Dust:

IMATS New York City Gleam by Melanie Mills Radiant Dust
The four dust containers in front are in shades that match the Body Radiance shades.

You can use the Body Radiance and Radiant Dust anywhere on the body, including face.

My first introduction to Gleam by Melanie Mills was actually one of her Lip Radiance glosses, which surprised me with its pigmentation. I can’t believe I resisted buying more!!! I tried it in the darkest purple hue, Unforgettable.

IMATS New York City Gleam by Melanie Mills Lip Radiance
I do have a review coming on it eventually!

I asked Melanie for a picture and she grabbed some product, and grabbed me and we took a photo together!

IMATS New York City
She was awesome, and I can’t wait to give Body Radiance a whirl!

I own all but one of Sugarpill‘s beautiful eye shadow palettes, but I still loved stopping by and seeing all the pretty colors, lashes and brushes!

IMATS New York City


IMATS New York City
I love Sugarpill founder/owner Amy’s style, and I was a little star-struck when I saw her! I asked her for a picture together, and she was sweet enough to!

IMATS New York City

One of the other booths I hit Friday night was a brand new to me, My Beauty Addiciton (MBA).

IMATS New York City My Beauty Addition MBA
IMATS New York City My Beauty Addiction MBA
IMATS New York City My Beauty Addiction MBA
IMATS New York City My Beauty Addiction MBA
MBA had lots of lippie options and I took advantage of some of the lipsticks and lip glosses, and also picked up a small lip scrub that has a beautiful sweet minty scent!

I also picked up some lippies at LA Splash Cosmetics.

IMATS New York City
IMATS New York City
The brand had its new Sinfully Luscious lipsticks, and I picked some up! The small range goes from nude to a dark blue and green.

I had to also take a picture of the LA Splash liners and mascara. I love the colors!

Finally, last brand I’ll profile in this roundup, is Glamorous Chicks Cosmetics! Their signature product is mineral pigments that can be used seven different ways, including eye shadow and lip gloss; it reminded me a bit of Naked Cosmetics.

IMATS New York City Glamorous Chicks Cosmetics
IMATS New York City Glamorous Chicks Cosmetics
IMATS New York City Glamorous Chicks Cosmetics
The brand told me that Glamorous Chicks is all about makeup to help a woman feel glamorous. I picked up some of the pigments, can’t wait to give them a shot!

Always popular at the show is watching booths like Graftobian and Make Up For Ever Academy create artistry on bodies. Check this one out, from Graftobian:

IMATS New York City
IMATS New York City
Then there was this beautiful look on a booth worker for Dinair:

IMATS New York City
In addition to all of these fun new brand experiences, I also met some awesome bloggers and vloggers! It was nice to see Julie G and Samantha Reilly from Sammy’s Makeup Corner again! Sam is awesome. If you haven’t checked out her YouTube channel, she is so down-to-earth, you should!

I also met Jess from Love for Lacquer, Dani from Coffee Break with Dani, Tiffany Newcomb, and Stacy from Beauty Steals and Deals blog! It was awesome to meet all of them, and I’ve been checking out their YouTube channels and blogs. Well, Jess and I run in some of the same online circles so I was thrilled to actually meet her and give her a hug in person!!

I was also really happy for those other bloggers and vloggers who had fans at the show coming up and asking for pictures. I think Dani even gave out an autograph! I think that’s wonderful. We put so much time and love and passion into our outlets, that it’s such an awesome thing to see that appreciated! XO

So holy cow! This was a long roundup. And it’s not even all of what I saw. I had an amazing interview with Tat2U, and stopped by and picked up some of my Holy Grail brow gel from Serenity + Scott; that entire team is becoming some of my favorite industry friends! So stay tuned. It will take weeks to get through all the coverage as I also work through some recent samples and reviews I have planned, but I’ll get there!

Did you go to IMATS?! What was your favorite part?! If you didn’t go to IMATS, what do you love reading about most?!

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  • http://beautylitfromwithin.blogspot.com Nidia Doherty

    Wow, how awesome is IMATS? Wish I could go! All the makeup… I’ll be dreaming of it tonight! lol

    • BeautyJudy

      Nidia it was truly the stuff that makeup-obsessed dreams are made of!

  • http://www.painted-ladies.com/ Sheila Arkee

    I would have been soooo super star struck around Shrinkle!!!

    • BeautyJudy

      Ohmygosh, I was so fan-girly! I think I told her I love her makeup and follow her etc etc. She’s as adorable in person as she is on social media ๐Ÿ™‚

  • Betzy Carmona

    It looks like so much fun ! I still haven’t the opportunity to atend IMATS but deff onmy list

    • BeautyJudy

      I hope you get to attend Betzy!

  • http://www.citizensofbeauty.com/ Citizens of Beauty

    so,so,so jealous you got to go to that!

    • BeautyJudy

      Aw, I really enjoyed covering it!!

  • http://www.blushingnoir.com/ Brooke @ Blushing Noir

    This post makes me wish I’d have went but I know I’ll see you gals at TMS! It’s so nice IMATS had more brands this year. I heard some complaints about Sigma, though. The way to do IMATS, if you can, is shop your face off on Pro night and use the other two days to learn from the pros and the panels.

    Also, OF COURSE the only damn pic you took was of the mudslide. At TMS I’m making sure we get the most amazing blogger selfie EVER. Ellen ain’t got nothin on us!

    • BeautyJudy

      Oh my gosh, yes, Brooke, we need to be in charge of herding all the bloggers and taking an epic photo that we can all share to show what a community we are!!! I truly love our community <3

  • http://www.slashedbeauty.com/ Miranda Mendoza

    Looks like a dream!!

    • BeautyJudy

      It was Miranda!

  • FabZilla_Kath

    Great summary of event. I soooo want to go to IMATS, if only they can host one here in Hawaii, that would be awesome!

    • BeautyJudy

      Thanks, Kath! I wish they could do that too! Um, I would TOTALLY come to Hawaii for … like…anything, really. LOL! It’s on my bucket list ๐Ÿ™‚

  • cindyprimebeauty

    Looks so fun and your pics are great!

    • BeautyJudy

      Thanks, Cindy! ๐Ÿ™‚

  • Norah Salazar

    I also went on Friday for Pro Day but way before it opened to the public. TBH IMATS has gotten way too crowded so am always going to avoid crowds unless I go when nobody is there. I like that you covered many different brands! If I forced myself to go I would want to see pro workshops mostly.

    • BeautyJudy

      Norah I am bummed I did not meet you but excited to meet you next weekend at TMS! And I need to buy my BeautyCon ticket too!!!

  • Cosmetic Sanctuary

    Looks like so much fun! OMG I want to go!

    • BeautyJudy

      It really is, you should come!!! SO amazing to see so much talent in one room!!

  • http://www.mynewestaddiction.com/ Laura

    Looks like you had an incredible time! xoxo *jelly*

    • BeautyJudy

      I did thank you Laura!! XO

  • http://theplasticdiaries.com Kimmi @ The Plastic Diaries

    Oh my gosh it looks incredible. One year I am going to come with you!

    • BeautyJudy

      Kimmi, if you came to NYC we would have a blast!!!!

  • Anastasia

    One of these days I’m going to make it there ๐Ÿ™‚ Your photos look amazing!

    • BeautyJudy

      Aw, if you do, I want to meet you!!!

  • http://www.honeygirlsworld.com/ Honeygirlk

    woohoo – looks like you had a fabulous time. I’m so jello ๐Ÿ˜‰

    • BeautyJudy

      I did, Honeygirl – do they do anything like this at all in Hawaii?!

  • Kelly R

    It looks like it was a great day!

    • BeautyJudy

      It was a fun day Kelly, I enjoyed it!

  • http://libbyspinkvanity.blogspot.com Kimberly

    I am going to have to have at least $1000 in spending money when I go to IMATS!!!! Or, maybe I should go with you and learn restraint!!! Thanks for your post on the show.

    • BeautyJudy

      OMG It’s so true Kimberly! But I am not one for restraint, I am one for BUY ALL THE THINGS lol!

  • http://www.geniabeme.com/ Eugenia

    So fun!! I love all the body art that goes on at IMATS!

    • BeautyJudy

      Me too Eugenia, I didn’t take pictures of half of what I saw, it is simply amazing!

  • http://www.beautybymissl.com/ beautybymissl

    wow! I hope I can visit IMATS someday…..

    • BeautyJudy

      It is a truly cool experience I am grateful I am able to cover it!

  • Kat D

    WOW girl. One of these days I hope to make it up there. I love this post!!

    • BeautyJudy

      If you EVER make it to NYC for any reason, you need to let me know. I think I need to give you big hugs and squee over all the makeup! LOL

  • erikatheicyone

    IMATS looks like a blast. I would love to attend, one day.

    • BeautyJudy

      I hope you are able to, it is a great experience to be surrounded by so much talent and passion for the industry!

  • http://www.phyrra.net/ Phyrra

    I love OCC and Sugarpill! Happy to see them

    • BeautyJudy

      I am always happy to see the crew from OCC. They are awesome! And Sugarpill – I’m pretty sure YOUR swatches and looks have had a hand in my prior shadow purchases ๐Ÿ™‚