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Mar 26 2013

Wet n’ Wild Fergie Take on the Day Eyeshadow Primer

Dislclaimer: Press Sample. See bottom for more info.

take on the day 4

I consider an eyeshadow primer one of my necessary beauty basics - if I wear eyeshadow, I am wearing a primer under it!

I don’t know about you, but I’ve been “blessed” with hooded eyes that get greasy and crease anything that touches my lids! Urban Decay Primer Potion has been my Holy Grail for several years now, and it costs me $20 a pop. I have the original, the pink shimmer Sin and the gold shimmer Greed. That’s $60 for primers…and I pay this money, because it works and like I said, for me primer is a necessity!

I recently got the chance to break my UDPP (.37 fl oz) routine and try Wet n’ Wild Take on the Day eyeshadow primer (.34 fl oz), which costs about a quarter of UDPP.

But how does the quality hold up?

Here’s the ingredients:

take on the day

The primer, in a color called “For My Primas,” is a very light nude color:

take on the day 2

It blends in clear, and feels light:

take on the day 3

Applying my shadow over it, the shadows did pop and stay. Take on the Day helped my eye-of-the-day look last all day and into the evening.

take on the day 5

(Used Fergie Photo Op Eyeshadow Palette in Maldives Sky for this look)

The best part about this primer is that it costs $4.99, and it is in the permanent Wet n’ Wild display at  Walgreens! (also available at other mass market retailers across the country)

Have you tried this primer yet? What do you think? This has definitely made me rethink my Holy Grail!

Disclaimer: The Take on the Day Primer reviewed in this post was provided to me for review by the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!

  • erikatheicyone

    I have tried this primer and I like it.

    I know that I am going to get flamed for this but from my personal experience, eye primer is eye primer is eye primer. I have used the Wet-N-Wild, UDPP, Palladio, Too Faced, even NARS and they all perform the same, for me. :)

    • BeautyJudy

      I have used UDPP, Jesse’s Girl, Wet n’ Wild and Too Faced, and they have all pretty much performed similarly for me, too! The difference is sometimes in the consistency, and the packaging. But I’m happy with how my makeup is staying today and I’ve got on the Jesse’s Girl one!

      • erikatheicyone

        I wish that we had Jessie’s Girl in my area. There are some things, especially the polishes! I’d love to try. :D