The Makeup Show Orlando roundup post

(Me on the left chatting with Jenna from Smashbox. My photographer for the day, Cat, took lots of photos like this and I found them interesting, seeing myself doing my reporter/blogger thing. I’m so used to being the one behind the camera!)

As you may have seen in my day one post on Monday, The Makeup Show Orlando was hopping! As I was getting ready to leave on the last day, I checked in to see how many people attended – 2,000! That’s amazing! The show was held at The Peabody Hotel Orlando, one of the more luxe, beautiful hotels in the area.

“Orlando welcomed us in our first year here and made this event a huge success,” said Shelly Taggar, Vice President, The Makeup Show, in a press release. “The event was one of the most inspiring and there were great artists and industry insiders. I believe the future of The Makeup Show Orlando will be very strong.”

Similar to what I did the other day, I’ve put together here a bit of a round-up post on brands and things I saw, but am planning several individual posts about other brands, the blogger panel, and Michael DeVellis’ Ten Words keynote address. There are some brands from which I received product or purchased product, and I want to tie in their stories with my reviews. There may be some repeats – like Smashbox, for instance. I’m including them in my roundup but I have a gorgeous red lipstick to review for you.

Anyway. If you’ve followed me a while, you know I love a good story behind the brand/individual! There’s a couple great stories I can’t wait to tell!

So here we go! First up! Smashbox!

Friendly faces behind the makeup, selling an assortment of favorites from the brand’s full line to makeup artists, students and other industry attendees!

Be Legendary lipsticks, new shades and new packaging! Of the 22, there are matte and creamy textures, and safe and trendy shades! (The price on the display is pro price, please note).

Smashbox’s Limitless 15-Hour Wear Cream Shadows in full effect!

In the above display is Smashbox’s Camera Ready BB Cream (bottom), and its famous primers, including its newest, the Hydrating Primer (blue in the middle, second row from bottom).

Superstorm Sandy might have kept Obessesive Compulsive Cosmetics from attending in person, but the brand still sent plenty of product with fellow vendor Alcone for display and attendee purchase!

I purchased four new Lip Tars and three of my very first OCC nail polishes! Review coming soon!

Next up is Cult Nails! Maria, blogger-turned-entreprenaur owner of the brand, met James Vincent (director of artistry and education at The Makeup Show) and he “joined the cult,” finding a place for Maria to share her gorgeous polishes with attendees:

Cult Nails latest collection, Behind Closed Doors, is hot in my hands and I can’t wait to swatch it and share it soon!!

Speaking of bloggers turned vendor, check out Elessa Jade, from Pursebuzz, who has launched her own gorgeous brushes, Sweet Temptation Brushes. Did you know Elessa, a makeup artist, was the very first to do makeup vlogging on YouTube?!


That last pic there is a shot of her booth at the show. Elessa was very sweet, and so full of excitement! She provided bloggers/vloggers with one of her brushes for review. I’ll post soon!

Also there was makeup artist Koren of EnKore Makeup, another early YouTube beauty guru! He had a booth next to Elessa, and was hoping to debut Lip Yogurt, Shot Glaz and Lipistik at The Makeup Show Orlando, except Sandy disrupted his plans, as well. Everytime I tried to stop by his booth I kept missing him! But here’s a pic I took of him at the show’s blogger preview on Saturday!

Just a row over, on the corner, was Stila Cosmetics, sharing many of their favorites with artists and attendees, as well.

 That’s Rose – I’m sorry your eyes are closed Rose – she was beautiful and so helpful!

This is Stila’s holiday Luxe Eye palette, which retails for $45 at Nordstrom! Do you see the hot pink shadow in the middle – Marilyn? Gorgeous!

 Here’s Stila’s BB Cream! I had to just say no. I must already have about six or seven BB creams (I know, I haven’t reviewed any, except featured Maybelline’s in a post. I’m sorry! *smacks back of hand* bad beauty blogger! Bad!

The artists and staff at Stila were also excited to share the brand’s new skin care line, just launched exclusively at Ulta, with show attendees! What makes it special is the alpine rose stem cells that help renew, repair and protect skin.

Along with emerging brands, small companies and big players, there were a couple private label brands. Like Pinnacle Cosmetics.

(again with the “me writing” photos, hahaha)

Pinnacle has been around for 25 years. Private label means that they make cosmetics that another company or individual can brand and sell as their own. In other words, she said, they “help small businesses grow.” Obviously, Denise, the brand manager, couldn’t share her clients with me. But she could tell me that the makeup Pinnacle produces is paraben and cruelty-free. Pinnacle works with/sells to primarily with salons and makeup artist professionals.

The Makeup Show Orlando has a lot of vendors, and welcomes attendees to shop, but it got started as a way to provide ongoing education for professionals. It was the brain child of Michael DeVeillis, executive director of The Powder Group, which started The Makeup Show enterprise a little less than a decade ago in New York City:

How about a closer look at that sign?

 Hahaha! I still kinda feel like telling Sandy, “eff you,” which this poster implies.

And how about one more of these types of photos:

That’s Jeremy, from The Powder Group, explaining to me that it’s a community for makeup artists and students with regional talent listings, VIP access to The Makeup Show, newsletters, exclusive events, job postings, an online member community and the twice-a-year magazine, On Makeup. It’s basically what the Society of Professional Journalists is to reporters, or the Public Relations Society of America is to PR pros.

As a side note, I met a lot of wonderful people at this show. And one of them, a makeup artist, was so excited about The Makeup Show Orlando, which was in its first year in central Florida. She said she came to Florida from Europe, and she had found nothing like this for support. That’s what The Powder Group is about – creating that community and support for pros. I love it, because I’ve found organizations like this useful in my career, as well.

Before I leave you, I wanted to share a couple more photos of random, day two stuff!

 A seminar is happening!

Makeup artist  Lijha Stewart, who I had the pleasure of meeting at a QVC event in May, is conducting a seminar on Chromatics with Make Up For Ever. She’s applying lip color to a beautiful model.

Lijha also worked on this beautiful makeup artistry at the Make Up For Ever booth:

 Phew! That was a long one. Thanks for sticking with me if you’ve gotten this far! Keep your eyes open – more posts from this show are coming over the next several weeks!

Do you have any questions about the show, or see anything that piqued your interest or that you loved? Share your thoughts in the comments below! Thanks guys!