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Nov 14 2012

Bleeding Heart – a new brand on the block

New brand on the block Bleeding Heart is a little bit of goth and English countryside, all rolled into one.

Bleeding Heart debuted at The Makeup Show New York City in May, and I learned more about the brand at The Makeup Show Orlando last week! Based in Los Angeles, the company produces makeup that it promises are cruelty, paraben, allergen and fragrance free – as well as gluten free.

The packaging is what drew me to the Bleeding Heart booth – between the blood-red, gothic writing on the packaging to the clever names for products – like this concealer – I was intrigued:

The Hickey Hider! Genius!

And this is The Party Bag – where you take a pigment and you can make a lip, nail and eye color with it so that your makeup matches!

The brand puts inspirationonal quotes on the back of its packaging – like this one from Audrey Hepburn:

I couldn’t stop staring at the brand’s beautiful baked mineral blushes, and I was lucky enough to go home with one:

The tin it comes in is beautiful – I love the attention to detail.

Isn’t the color gorgeous?!

Moulin Rouge Baked Mineral Blush in Berry Swirl! This is listed on the site as After Glow Sheer Swirl Blush in Berry. This is listed for sale at $56 – I had a bit of sticker shock at that price tag; I know other popular brands with baked mineral blushes much cheaper. The only differentiator I can possibly come up with is the gluten and cruelty free aspect of Bleeding Heart’s blush.

Here’s how it looked on my cheek:

This is a gorgeous blush. The color is shimmery and I love it – it wasn’t as sheer as I thought it would be.

This blush lasts all day. I have to be careful – with my fair skin and rosacea, I have to apply this color with a light hand. The first day I wore it I applied it heavy and I felt like I had clown cheeks! The second and third times I wore it, I applied it lighter and the effect was a pretty, shimmery pink tinge to my cheeks.

I look forward to seeing more from Bleeding Heart in the future – I’ll keep my eyes out for where we might be able to buy it someday, outside of their website. There are other products I’m curious to try from this brand – like any of these lippies. And while the price point on the blush was a shock, not all the prices scared me off.

My photographer/friend on day one of the show received lipstick from the lovely owners at the booth, and I have to check in with her and see how they wore and hopefully she can send pics!

So what do you think of this brand, so far? Does the packaging pique your interest? Do you love baked mineral blushes?! I’d love to hear your thoughts!

Disclaimer: Bleeding Heart After Glow Sheer Swirl Blush in Berry was provided to me for review by the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!