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Aug 20 2012

LVX Summer 2012 Collection

One of the new brands I highlighted in an earlier roundup post about Cosmoprof North America (held in Las Vegas, July 22-24) was LVX (Latin; pronounced lux). In my conversation with the creative director, Branka, I learned what she hopes will make this up-and-comer polish brand different from other brands.

Branka said LVX is not just a polish company but a brand devoted to fashion that is fashion itself; she studies and scours the runways for the latest trends, and translates them into polish collections that are like nail wardrobes to complement each season’s styles.

I’ve got swatches and a review of the LVX summer collection. Here’s a peek at the inspiration for this collection (photo is of a brochure about the brand):

The six-piece collection is straight off the runway. How about some swatches?

Callais:

Callais is a gorgeous baby blue creme. Definitely one of my favorites of this collection.

Vermillion:

Vermillion is a bright tomato red creme. A nice summer staple.

Ecru:

Ecru is a nude creme, with pink undertones.

Primrose:

Primrose is a buttercup yellow creme. A pretty, summery choice.

Avireo:

Avireo is a khaki green creme. This color reminds me of my favorite shorts. If they fit (too big!) I would wear this polish with it!

Livid:

Livid is a black creme. An interesting choice for a summer polish, and the perfect base for layering a lot of the popular glitters out right now!

Overall, this summer collection isn’t wild and innovative, although it is on trend, classic and made with quality. The creme formula is highly pigmented. For example, Livid only needed one coat but I used two for good measure.

As a brand, this was a good first experience. I like the bottles, which are similar to Nars polish bottles. The large square cap comes off to revel a round, ridged cap. The brush is a medium width.

The brush wand is relatively short, and I like the control it gives.

You can currently purchase LVX polishes from the LVX website, for $16 a piece. That’s what I’m unsure about – the price point. I feel torn because while the quality and concept are there, I feel like $16 is an ambitious price. Maybe $12 or $14. But $16 feels like it might prohibit some people from trying the brand because it’s new.

With that said, I think this brand is definitely a brand to keep an eye on, and although it’s not available on the website yet, the fall collection deviates from what else we’ve seen so far and I’m especially interested in the blue and orange here:

So friends, what do you think of LVX? Do you see anything you’re curious to try? I’d love to hear your thoughts!

Disclaimer: The LVX Summer Collection was sent to me for review by the PR Firm/Manufacturer/e-tailer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!