Zoya Smoke and Mirrors

Zoya’s Smoke and Mirrors collection is not just a reflection of the trends in fall fashion -it’s a reflection of the state of our economy.

Zoya Reyzis, who founded Zoya with her husband, Michael, said that while these are depressed colors, “We are optimistic.” (Of course, Zoya said this at Cosmoprof, before S&P downgraded the US credit rating and the market reacted drastically earlier this week! But I’d like to think we ALL have to be optimistic, no matter what!)

Despite the moody inspiration behind the palette, only Zoya could create a polish collection reflecting depression and make it totally swoon-worthy!

By the way, I had a wonderful meeting with Zoya at CosmoProf that ended in a hug. I plan to write more about her life and her business in another post. She was too interesting to try and weave into a product review!

Let’s get to swatchin’, shall we?! First up, Smoke collection! Smoke is a set of mostly vampy cremes.


Dree is an olive green creme. It makes me want to grab a martini!


Cynthia is a deep, patent leather-looking teal. I couldn’t help but photograph her from different angles. The camera liked her! This is one of my favorites from the collection.


Anja is a burgundy wine. A pretty shade but probably the one I feel the least.


 Codie is a dark chocolate brown. At first it reminded me of last fall’s Little Brown Dress from Essie, but this is vampier. It’s also a tad darker than OPI’s Get in the Expresso Lane from Touring America (fall 2011).


Petra is a grey-based taupe. When I look at the bottle in my hand, it doesn’t look as grey as it does in the photos above.


Jana is also more like a nude taupe, not as purple as the photos above will have you believe. She’s a pretty fall color.

Overall, the cremes were great to work with. The brush is what I would call a normal size, when compared with an OPI Pro-Wide brush. It’s pliable and easy to use.

Let’s move on to the Mirrors collection! These shimmers and glitters, to me, are where the optimism enters into play!


Nimue is a really pretty light purple with tons of silver shimmer balanced throughout. She looks so dusty and gorgeous in the shade, doesn’t she?! And in the sunlight, wow. What a pretty polish!


Marina is a cadet blue, also loaded with silver shimmer (and yes, I looked in my box … MY BOX … of Crayola crayons to find out what color this reminded me of. I keep crayons and coloring books handy because you never know when you need to relieve stress!).

Anyway, I couldn’t put my finger on what the color was it reminded me of, and I asked Mike and he goes, “Silver.” So I turned to the Crayola box. Hahaha, silly man, not understanding the finer shade points of polish life!

Besides all this, Marina is another one of my favorites from this collection, and I love that there is a Marina now in the Zoya collection. I was best friends with a Marina in college, and she was an amazing soul. We reconnected years later and I have always carried fond memories of the period of my life when we were close!


Tao is a shimmering gunmetal silver. In the sunlight, she’s almost got green undertones to her.


Yara is another one of my favorites – a gorgeous olive green with strong, large gold shimmer in it. When you look at the bottle in the light, it looks like there may even be some copper particles in there. It’s much more gorgeous than my pictures show – I highly encourage you to click on that first one to enlarge it and check out that shimmer!


Neeka is a dusty purple with (like Yara) loads of golden shimmer/large particle shimmer.


And an amazing bottle shot:

As you might see from the swatches, Jem is a grape purple shimmer that looks like a duochrome in the bottle, but that doesn’t really translate to the nail.

Anyone else immediately think of Jem and the Holograms when they see Jem as a polish?! The color is even something I think Jem would have worn, what with all the crazy 80s colorful clothing, hair and accessory styles!

The Mirrors Collection, overall, was also great to work with. Same brush, opaque formula. All my swatches from this post are two coats.

I am really, really feeling fall colors this year. Whether they are moody or optimistic, I am really feeling them. This collection definitely feeds my fall color appetite!

Smoke and Mirrors is available for purchase on the Zoya website. You can get polishes for $8 a piece, or chose a sampler set of each six piece collection for $48 a set.

What do you think of Smoke and Mirrors? Did you pick any of these up? Do you plan to? Do you have a favorite?! Share in the comments below!

Disclaimer: Zoya’s Smoke and Mirrors collection was provided to me for review by the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!