Crackle? It’s so on its way to being yesterday! Tomorrow? MAGNETIC NAIL POLISH. I’m pretty sure this is going to be The Next Big Thing!
I’m thrilled to have a bit of an exclusive right now on where you can find online – and will be able to find online – Layla Cosmetics‘ 12-color Magneffect Nail Polish line!
Layla Cosmetics, more than 70-years-old, is a family-owned/run Italian company that has just recently made its debut in the United States. Based in Milan, the company’s polishes are “fresh and modern,” according to the company’s creative director, which is fitting for a company that gets its creativity working in Italy’s fashion hub. The company tries to combine that fashion influence with nail product technology, and based on what I’ve seen, we’re in for a fashionable treat!
Do these look cool or what? Right now the company is debuting 12 colors and a line magnet (which is located on top of the polish cap), but is planning additional colors, and I believe magnet types.
In addition to Magneffect, Layla’s Ceramic Effect line is also debuting in America:
I will have a separate review on Ceramic Effect, so more on that later! But I will include info on how to buy it at the end of this post, after where-to-buy info for Magneffect!
So, I first learned about Layla Cosmetics when I visited its booth in the Discover Beauty area at Cosmoprof (July 31-Aug 2, Las Vegas). I had the pleasure of meeting the creative director, (whose name I don’t seem to have – I was so excited about the polishes that I never got her name! SHAME on me!! She was so nice!) and Connie, President of the Luxcon Group, a “100% women-owned company,” that specializes in bringing European brands to the US and Carribean markets!
Before I get into more deets, how about we take a gander at these gorgeous polishes, first?! Today I will share two with you, 07 Metallic Sky, and 11 Silver Galaxy.
First up! 07 Metallic Sky:
Metallic Sky is a gorgeous blue shimmer – would you believe that I only used one coat on each nail? You can use more coats for added effect, but I thought it was pretty beautiful after one!
Connie and the creative director told me that you do not need a base coat with Magneffect, but you can use one if you are more comfortable using one. Which I am. (Old habits die hard!) The two also said it doesn’t need a top coat – in the nail wheel photo above, where there’s a thumb painted with Magneffect – that thumb is not wearing top coat! And it’s still shiny. I still use a top coat, because I want that extra insurance!
I received a lot of compliments on this Metallic Sky manicure. One of my older colleagues at work told me that while she didn’t feel comfortable with the nail art of crackle, the magnetic look is one she can’t wait to sport. Another friend said that the effect reminded her of a bowling ball. Hahaha, I totally see it!
11 Silver Galaxy:
Silver Galaxy is a gorgeous steely silver glitter magnetic polish! GLITTER! I was so excited to try this one. I was curious how the effect would look, I didn’t know if all the glitter would pull into the lines, or what. I love that the whole nail is glittery, and there is the darker, more gun metal color of the lines! I love this one in sunlight, shade and indoor lighting. So cool!
How it works
I paint one of my nails with one coat of the polish. Then, I recap the polish and turn it upside down, holding the magnet over the nail in the direction I want the lines to go.
The magnet, on top of the cap:
The line is drawn on top of the cap in marker or paint of some sort, so you can tell which way it will go.
I hold the magnet there for five seconds.
Then, poof, I have nail art!
I am not always as steady as I’d like to be, so I have knocked the cap onto the top of my nail bed, messing up the polish. But I simply repaint another coat over the mess-up, and remagnetize it. It’s perfect. The line on top of the cap, however, does take a bit of a hit from me rubbing the nail polish off it:
I have found that the polish dries quickly. Not as quick as some of the crackles, and not as quick as matte, but after I do my left hand, and start in on my right, I notice that some of the nails on my left hand aren’t tacky anymore. Still in danger of being dented, but I hit one on my left hand against a bag while I was about to polish my right hand, and it didn’t ruin my manicure.
The only iffy thing about the product is the brush. I’ve used two bottles and both brushes had one random bristle longer than the rest of the brush. I cut the little pieces sticking out, and the brush worked just fine.
I did notice that on Silver Glitter, I had to work fast because the brush will pull glitter from the cuticle if you dilly-dally over applying the polish. Then I have to use a second coat to even the bald spot. The brush is medium in size.
To give you an idea on how much polish you get with the bottle, LCN’s magnetic polishes are 8 ml bottles. Layla’s are 10 ml. The bottle is a bit bigger. I like the shape, and the width of the cap. I also like having the magnet on top of the cap, vs. on the side, like the L’Oreal Star Magnet Nail Polish, or completely separate, like the LCN polishes. LCN and Layla comparison shot:
Where to buy!
Magneffect is available right now! Check out these spots:
The polishes are $15.50 per bottle through each site.
Magneffect will be available soon at the following…
- Zappos.com will have it by Sept. 1
- Drugstore.com will have it by next week
- Beauty.com will have it by next week.
Ceramic Effect is also available right now:
- Brigette’s Boutique (I clicked on the link but the page is blank…not sure why!)
These polishes are .33 fl oz and retail for $9.95.
Also, both lines will be available on www.nailvamp.com by Sept. 1. The site is not currently active, though.
Isn’t this exciting?! Are you lemming a magnetic nail polish? Are you planning to haul any of the Layla Magneffects? I can’t wait to share with you my reviews and swatches of the seven other polishes I received!
Share your thoughts on this line in the comments below!
Disclaimer: The Layla Cosmetics Magneffect Nail Polishes were provided to me for review by the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!