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Aug 20 2011

Layla Cosmetics Magneffect Nail Polish

Crackle? It’s so on its way to being yesterday! Tomorrow? MAGNETIC NAIL POLISH. I’m pretty sure this is going to be The Next Big Thing!

I’m thrilled to have a bit of an exclusive right now on where you can find online  - and will be able to find online - Layla Cosmetics‘ 12-color Magneffect Nail Polish line!

Layla Cosmetics, more than 70-years-old, is a family-owned/run Italian company that has just recently made its debut in the United States. Based in Milan, the company’s polishes are “fresh and modern,” according to the company’s creative director, which is fitting for a company that gets its creativity working in Italy’s fashion hub. The company tries to combine that fashion influence with nail product technology, and based on what I’ve seen, we’re in for a fashionable treat!

Do these look cool or what? Right now the company is debuting 12 colors and a line magnet (which is located on top of the polish cap), but is planning additional colors, and I believe magnet types.

In addition to Magneffect, Layla’s Ceramic Effect line is also debuting in America:

I will have a separate review on Ceramic Effect, so more on that later! But I will include info on how to buy it at the end of this post, after where-to-buy info for Magneffect!

So, I first learned about Layla Cosmetics when I visited its booth in the Discover Beauty area at Cosmoprof (July 31-Aug 2, Las Vegas). I had the pleasure of meeting the creative director, (whose name I don’t seem to have - I was so excited about the polishes that I never got her name! SHAME on me!! She was so nice!) and Connie, President of the Luxcon Group, a “100% women-owned company,” that specializes in bringing European brands to the US and Carribean markets!

Before I get into more deets, how about we take a gander at these gorgeous polishes, first?! Today I will share two with you, 07 Metallic Sky, and 11 Silver Galaxy.

First up! 07 Metallic Sky:

Metallic Sky is a gorgeous blue shimmer – would you believe that I only used one coat on each nail? You can use more coats for added effect, but I thought it was pretty beautiful after one!

Connie and the creative director told me that you do not need a base coat with Magneffect, but you can use one if you are more comfortable using one. Which I am. (Old habits die hard!) The two also said it doesn’t need a top coat – in the nail wheel photo above, where there’s a thumb painted with Magneffect – that thumb is not wearing top coat! And it’s still shiny. I still use a top coat, because I want that extra insurance!

I received a lot of compliments on this Metallic Sky manicure. One of my older colleagues at work told me that while she didn’t feel comfortable with the nail art of crackle, the magnetic look is one she can’t wait to sport. Another friend said that the effect reminded her of a bowling ball. Hahaha, I totally see it!

11 Silver Galaxy:

Silver Galaxy is a gorgeous steely silver glitter magnetic polish! GLITTER! I was so excited to try this one. I was curious how the effect would look, I didn’t know if all the glitter would pull into the lines, or what. I love that the whole nail is glittery, and there is the darker, more gun metal color of the lines! I love this one in sunlight, shade and indoor lighting. So cool!

How it works

I paint one of my nails with one coat of the polish. Then, I recap the polish and turn it upside down, holding the magnet over the nail in the direction I want the lines to go.

The magnet, on top of the cap:

The line is drawn on top of the cap in marker or paint of some sort, so you can tell which way it will go.

I hold the magnet there for five seconds.

Then, poof, I have nail art!

I am not always as steady as I’d like to be, so I have knocked the cap onto the top of my nail bed, messing up the polish. But I simply repaint another coat over the mess-up, and remagnetize it. It’s perfect. The line on top of the cap, however, does take a bit of a hit from me rubbing the nail polish off it:

I have found that the polish dries quickly. Not as quick as some of the crackles, and not as quick as matte, but after I do my left hand, and start in on my right, I notice that some of the nails on my left hand aren’t tacky anymore. Still in danger of being dented, but I hit one on my left hand against a bag while I was about to polish my right hand, and it didn’t ruin my manicure.

The only iffy thing about the product is the brush. I’ve used two bottles and both brushes had one random bristle longer than the rest of the brush. I cut the little pieces sticking out, and the brush worked just fine.

I did notice that on Silver Glitter, I had to work fast because the brush will pull glitter from the cuticle if you dilly-dally over applying the polish. Then I have to use a second coat to even the bald spot. The brush is medium in size.

To give you an idea on how much polish you get with the bottle, LCN’s magnetic polishes are 8 ml bottles. Layla’s are 10 ml. The bottle is a bit bigger. I like the shape, and the width of the cap. I also like having the magnet on top of the cap, vs. on the side, like the L’Oreal Star Magnet Nail Polish, or completely separate, like the LCN polishes. LCN and Layla comparison shot:

Where to buy!

Magneffect is available right now! Check out these spots:

The polishes are $15.50 per bottle through each site.

Magneffect will be available soon at the following…

Ceramic Effect is also available right now:

These polishes are .33 fl oz and retail for $9.95.

Also, both lines will be available on www.nailvamp.com by Sept. 1. The site is not currently active, though.

Isn’t this exciting?! Are you lemming a magnetic nail polish? Are you planning to haul any of the Layla Magneffects? I can’t wait to share with you my reviews and swatches of the seven other polishes I received!

Share your thoughts on this line in the comments below!

Disclaimer: The Layla Cosmetics Magneffect Nail Polishes were provided to me for review by the PR Firm/Manufacturer. Please visit my Disclosure tab for more information on how BeautyJudy.com keeps it real!

  • Lucy

    I can’t wait for these polishes. I’ve seen them on blogs from Europe, etc. Love the effects on the nails. Eventually I’ll buy some of these. I need another crown so there goes $1000 plus. Phooey! Your nails look fantastic!

    • http://beautyjudy.com BeautyJudy

      I can’t wait to share the Ceramic Effect polishes, too! I’m sorry about the crown! Man, money is easy come, even easier go, isn’t it!??!?!!

  • http://www.thekrackedkat.blogspot.com Shannon

    Finally a specialty polish I can rock. I am not a crackle person but the magnetic I can definitely do! I cannot wait to get my hands on some of this! Thank you for your honest reviews and keeping us all abreast of all things new in the beauty industry!

    <3 Shannon
    http://thekrackedkat.blogspot.com/

    • http://beautyjudy.com BeautyJudy

      Awesome, I bet you will rock it Shannon! And thank you for your compliment!

  • http://ontothenextpolish.blogspot.com Katie

    I can’t wait to get some magnetic polishes! I really like that the magnetic is included. Sure the price is higher than others but the effect is awesome! Totally better than crackles!

    • http://beautyjudy.com BeautyJudy

      Yep! The magnet is attached to the cap! Very cool and convenient! Yes, I agree, my insane streak of crackling has slowly wound down, and I see this replacing it!

  • http://www.peebeforepolish.blogspot.com Cristina – PeeBeforePolish

    Yuhuuu! Finally an italian brand in US!!! I know, their polishes may seem pricey to you. But, in Italy, we have to pay 15-18€ (approx. 21-26$) for an OPI, 16€ (approx. 23$) for a Zoya, €18 (approx. 26$) for an Orly and so on.
    So, when a polish costs 10€, it seems “cheap” to us italian ladies.
    I have tried Essence magnetic polishes, and the magnetic effect is not so “strong” as the Layla ones. Maybe I’m too “patriotic” and I’m not objective, but I think these polishes deserve a chance! :)

    • http://beautyjudy.com BeautyJudy

      Oh my gosh! I can’t believe how expense some of our common salon brands are in other countries! Wow. I am really impressed with the Layla polishes, especially with just one coat! I also was impressed with the women I met at the show from the company and distribution company. I love it when people are excited about what they offer – it’s infectious!!

  • http://www.nightlynails.com/ Nicole

    I definitely want to get a couple of these! I LOVE the magnetics. Silver Galaxy is STUNNING on you.

    • http://beautyjudy.com BeautyJudy

      Thanks Nicole! I love Silver Galaxy – so pumped about that! You’ll have to tell me which ones you are looking at!!

  • http://libbyspinkvanity.blogspot.com Kimberly

    I got LCN set and it is a pistol to get right. Unlike crackle, the magnetic polish takes practice, for me. But I love, love the look of this brand!

    • http://beautyjudy.com BeautyJudy

      I picked up the LCN set too. I haven’t reviewed it yet. I was kinda eh on the small bottles and magnets, but the finished product is great! You are right, I think if you’ve never used magnetic polish before, you do need a couple fingers of practice to not hit your nail with the magnet! LOL

  • The Peach

    These look awesome! Seems like I have seen or heard something about these in a magazine maybe! I may have to try to get my hands on at least one!

    • http://beautyjudy.com BeautyJudy

      If you can, I say go for it! I think it’s quality for what you pay, and they have a great color selection, too. A GLITTER!!!!

  • laura

    These look cool! I like how it still looks haphazard but not messy like crackle. Very tempting!

    • http://beautyjudy.com BeautyJudy

      I really have fallen in love with these! They are cool!

  • http://glazedtalons@gmail.com Thalie

    I got all excited reading your post until I read the cost. These seem incredibly pricey. I’ve seen where magnetic polish from Essence has been available at Ulta for alot cheaper,however,my Ulta never seems to have them.

    • http://beautyjudy.com BeautyJudy

      I haven’t seen the Essence magnetic polishes at Ulta, either! I think you’re right, price is high. But I think ok. I pay $18 for DL and 20 something for Estee Lauder. With these Magneffect polishes, I’m using typically half the amount per manicure because I’m using one coat vs two or three, with the exception of that one nail I seem to always hit on the magnet lol. So I don’t know, I’m undecided on that price. I am expecting more mileage out of these than mire expensive polishes. I will be buying the ones I do t have (next paycheck of course!!) but I understand what you are saying!