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Aug 02 2011

Cosmoprof Sneak Peek: Essie

One of the brands I was most impressed with at the Cosmoprof show was Essie.

This brand has gone far out of it’s old box of conservative French manicure and neutral pinky colors and really stepped into its own with trendy colors made with a quality formula!

I hadn’t seen the fall collection, Carry On, until today. The names are inspired by bags/purses. It’s a nice collection of mostly muted, dusty cremes:

Check out the polish, second to the last on the right – that’s Very Structured. It’s a muted burnt sienna. It’s a really pretty creme in person – a must-have for me from this collection! It went on sale yesterday, Aug. 1!

Next up are nine new polishes that are not being launched in a display, but have been tested in the market and will be introduced into the core line this October. They include Oui Madame, Master Plan, Mochachino, Miami Nice, Jamaica Me Crazy, Trophy Wife, Beach Bum Blue, Devil’s Advocate and Dive Bar:

Look at the pretties! Being crazed over duo, I have to focus on the gorgeous duochrome in there called Dive Bar:

I’m not sure Dive Bar is unique in color but this is unique for Essie, and I can not WAIT to try it out in the Essie formula! Dive Bar is purple, green, blue duochrome – it is GORGEOUS – totally swoon-worthy!!!

Dive Bar will also be featured, along with two other polishes from the nine new core colors, in the New Year’s Eve metallics collection called Dive Bar. The three other colors in the collection are existing colors, including Sexy Divide:

Before I get into the winter collection, I would be remiss to forget the Raise Awareness promotion, for breast cancer awarenes:

This year’s breast cancer awareness color, Raise Awareness, is a light shade of pink, but darker than last years. Essie supports Living Beyond Breast Cancer in recognition of Breast Cancer Awareness Month – which is October.

Now! How about the winter collection?!

Cocktail Bling is a nice collection of seemingly transitional colors – It’s  like to think of those lighter shades as “can’t wait for spring” colors :) But they are pretty – check out School of Hard Rocks up close:

That’s the color on Melissa’s nail – Melissa was the one telling me all about the collections :)

Finally, the piece de resistance :) The Luxeffects collection.

WOWSERS. Bold glitters:

FLAKIES:

Can you see the bigger flakes of glitter in this gold one, too?:

I didn’t get a shot of the pearly white shimmer top coat – it is really beautiful too. The gold is called As Gold As It Gets, flakie is Shine of the Times and the pink glitter is A Cut Above. Silver glitter is Set in Stones.

Phew! So what do you think, friends?! See anything that stands out!? I see so much! I can not wait to play around with those Luxeffects over the other polishes coming out.

Share in comments what  you’re diggin’!!

  • Carey

    Really? We needed ANOTHER breast cancer pink? *sigh*

    Essie’s Trophy Wife has been getting a lot of thumbs ups from Teal Toes fans. I’m wearing it now (but it isn’t lasting very well).

    • http://beautyjudy.com BeautyJudy

      I haven’t seen Trophy Wife Yet but I want it and Beach Bum Blu! And Dive Bar!

  • MaryJB

    SO, the gold Essie top coat is a flaky too? WOW. I’ll be getting nearly 100% of the upcoming Essie collections. LOVE IT

    • http://beautyjudy.com BeautyJudy

      I wouldn’t say it’s a flakie, but it definitely looks like irregular glitter!

  • MaryJB

    Master Plan, Mochachino, Trophy Wife, Beach Bum Blue and Dive Bar, yay!!! So happy! I need all of them!

    • http://beautyjudy.com BeautyJudy

      I really want Beach Bum Blu too! And for sure, Dive Bar!!!

  • laura

    I’m loving those Luxeffects from afar. Can’t wait!

    • http://beautyjudy.com BeautyJudy

      Me too :)

  • Jenny

    Isn’t Dive Bar one of the Essies they sold as part of their drugstore line when it came out? I’m pretty sure I already have it.

    • Jenny

      I also have Jamaica Me Crazy and Trophy Wife, now that I think about it.

      • http://beautyjudy.com BeautyJudy

        Good eye, Jenny! Yes, as I mentioned above, these nine were first tested in the market. They did well so they are adding them to the core line :)

        • Jenny

          Oh, haha! Sorry, I wasn’t sure what testing in the market meant.

          • http://beautyjudy.com BeautyJudy

            It’s ok! I should have been clearer! :) !!

  • Caitlyn

    ooohhh so many beautiful colors! I gotta start saving up ^^ … man, my wishlist just increased by at least 10 polishes … *sighs*

    The blue “trophy wife” is a must have for me, but the “school of hard rock” as well … and I think all of the cocktail collection *gg* …. lovely, just lovely.
    I will leave the reds and pinks, though ;) )

    • http://beautyjudy.com BeautyJudy

      Yes they are some pretties!!!!

  • Lucy

    Since I was concentrating on all the beauties I didn’t even notice the typos! So much gorgeousness. I wish you could ask Essie for some holos! Are they ever going to make any? Hope your having a wonderful time and shopping up a storm!

    • http://beautyjudy.com BeautyJudy

      Aw, thanks for skipping over my typos. We could ask Essie for some holos! Why not?! :)

  • http://ontothenextpolish.blogspot.com Katie

    Love the glitters and the winter collection! Can’t wait!

    • http://beautyjudy.com BeautyJudy

      me too!!!

  • http://beautyjudy.com BeautyJudy

    In commenting on my own post to ask forgiveness for typos! I was rushing and I’m so mad at myself! Ack!